Business Insights Director
5 days ago
We are seeking a highly skilled Business Insights Director to join our team at Mindshare. As a key member of our strategy and planning team, you will be responsible for developing actionable audience, business, and category insights from data through research and analytical techniques.
Key Responsibilities- Partner with the Head of Business Insights to develop a range of actionable insights that inform media strategy and integrated channel planning.
- Research and evaluate client category, market, and business data to identify trends and opportunities.
- Oversee campaign budget allocation through analytical techniques such as forecasting.
- Identify target audiences through our proprietary tool Audience Origin and analyze their behavior, characteristics, and routines.
- Prepare and present analysis to inform proposals to clients.
- Assess the success of media advertising plans and campaigns through reported and modeled data.
- Design, implement, and manage a range of research/analytics projects for key clients.
- Visualize data in a way that creates actionable insights for the strategy and planning teams.
- Stay up-to-date with advances in research, data science, and data management technologies.
- Build strong and enduring relationships across key accounts.
- Promote open, collaborative, supportive, and dynamic relationships throughout the agency and the network.
- Education in data science, analytics, marketing, or a relevant field.
- A minimum of 5+ years of experience as an analyst, insights manager, planner, or similar role.
- Excellent knowledge of analytics and research tools and campaign evaluation metrics.
- An analytical mind with a creative eye.
- Appreciates the art and science of Analytical Planning.
- Exceptional communication and presentation skills.
- Must be able to work well within a team.
- Highly numerate with an analytical mind and broad understanding of the media industry.
- High attention to detail, with the ability to efficiently and effectively spot errors.
- A strong client-centric mindset, responsive, reliable, with the ability to manage expectations of internal clients.
- Actively contributes to the growth of the Mindshare Strategy, planning, and Research business.
- An excellent work ethic, problem-solving, and proficient time management skills.
- Able to work to deadlines in a fast-paced agency environment.
We value education, experience, and skills that align with our company values of empathy, energy, and impact. We are looking for a team player with strong collaboration and interpersonal skills who is passionate about continual learning and growth.
We offer a competitive salary package, flexible working environment, paid parental leave, flexible public holidays, birthday leave, and early finishes during the summer months. We also offer a culture of learning where we invest in your career growth and development through a range of learning and development opportunities.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about data-driven insights and want to join a dynamic team, please submit your application.
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