Strategic Communications Specialist
4 weeks ago
Cabrini Health Limited is a leading healthcare provider in Melbourne's southeast, dedicated to delivering quality, compassionate care to our community.
As part of our commitment to excellence, we are seeking a highly skilled Strategic Communications Specialist to join our marketing team.
The successful candidate will be responsible for driving the storytelling function across traditional and digital channels, both internally and externally, to influence perception of Cabrini among key audiences.
This role will involve leading editorial planning and quality control, copywriting for various purposes, and collaborating with subject matter experts and the wider marketing team to execute on storytelling initiatives.
You will also be responsible for proactively identifying newsworthy angles, building successful media packages, and handling reactive enquiries to achieve regular earned media coverage.
Key responsibilities will include:
- Developing and maintaining a content calendar that outlines story flow and communications plans
- Creating engaging written content for various channels and audiences
- Supporting the delivery of an official tone of voice and language framework
- Liaising with stakeholders and departments to plan and execute effective internal and external communication activities
We are looking for a proactive and dynamic communications professional who can navigate complex stakeholder environments and contribute to building a newly established marketing and communications function.
Requirements:
- Relevant tertiary qualifications and experience in mid-level to senior media and communications roles
- Demonstrated ability to lead editorial and content planning
- Excellent writing skills with a proven ability to interpret and prepare communication materials for a range of channels and audiences
- Proven ability to manage proactive and reactive media relations, with established media relationships
We offer a competitive salary package, including a base salary of $120,000-$135,000 + super, as well as tax savings through salary packaging up to $15,900 tax-free each year and meal and entertainment card benefits.
About us:
Cabrini Health Limited is a Catholic, private, for-purpose health service inspired by the mission and ethic of care of the Cabrini Sisters. We provide quality, compassionate care to our community and demonstrate our mission through outreach programs that support asylum seekers, provide healthcare in rural communities, and in underdeveloped countries.
We value compassion, integrity, courage, and respect, and believe these values guide our actions and decisions every day.
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