Marketing Content Specialist

8 hours ago

Melbourne, Victoria, Australia beBeeContent Full time $60,000 - $90,000

The role of a content specialist involves assisting in the development and execution of marketing content to support business goals.

Key Responsibilities
  • Create a tone of voice style guide for all marketing channels
  • Write copy for various marketing materials, including email, website, social media and in-store signage
  • Oversee product copy on the company website to ensure SEO optimisation
  • Produce long-form SEO-optimised articles and interviews
  • Maintain brand consistency in customer-facing copy
  • Edit copy prepared by third parties
  • Collaborate with stakeholders on regular EMD content planning and development
  • Manage weekly creative workflow
Essential Skills
  • Excellent writing skills, preferably in fashion and style advice copy
  • A background in journalism or fashion editing/copywriting
  • Digital content expertise, including SEO and SEM experience
  • Proficiency in Adobe Creative Suite, InDesign and Monday
  • Ability to learn, take initiative and adapt to new responsibilities
  • Strong time management and organisational skills
  • Exceptional communication and interpersonal skills
  • A high level of attention to detail and accuracy

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