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Drive Brand Growth as a Content Marketing Specialist
3 weeks ago
We're seeking a Content Marketing Specialist to drive brand awareness and orders through organic content and innovative campaigns. You'll own and optimise our content strategy across social, SEO, email and CRM.
About the Role- You'll lead the planning and rollout of marketing campaigns that build brand and drive orders.
- Partner with agencies on content creation, viral social moments and SEO growth.
- Manage and scale CRM programs driving smarter customer journeys and always-on campaigns.
- Be the voice of our brand across owned channels, pushing boundaries, entertaining pet parents and making them laugh.
- 4+ years in digital marketing with hand-on experience across content, social and CRM.
- Experience managing and growing organic social channels from setting strategy to execution.
- Confidence using CRM platforms and an obsession with email automation, A/B testing and optimisation.
- A data-led approach to content – tracking engagement, orders and traffic, not just likes.
- Strong grasp of SEO best practice and experience using AI plus human touch to supercharge content creation.
- A passion for challenger brands and helping brands grow.
- A rare chance to help build a brand from the ground up.
- Fast-paced challenger environment where your ideas will be heard and actioned.
- Flexible working, supportive team culture, pet friendly office located in South Yarra.
- Discounts: Eligible team members receive 5% discount all year round on supermarket and liquor online and in-store purchases.
- Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
