Public Relations Account Executive
1 month ago
About Burson APAC
Burson APAC is a leading global communications agency that helps brands and businesses redefine reputation as a competitive advantage. Our team of experts provides strategic counsel and creative solutions to drive business results.
Key Responsibilities
As a Public Relations Account Executive, you will be responsible for:
- Client Service
- Developing and maintaining strong relationships with clients and key stakeholders
- Understanding client objectives, brand, market, competitors, and individual products/services
- Staying up-to-date on all aspects of the account, identifying opportunities and challenges
- Providing strategic counsel and recommendations to clients
- Managing client expectations and delivering high-quality results
Account Handling
You will work closely with the account team to:
- Media and Influencer Support
- Developing and executing media and influencer strategies to drive business results
- Building and maintaining relationships with media and influencer contacts
- Creating and distributing press releases, pitches, and alerts
- Managing media lists and ensuring they are up-to-date
Self-Management
You will be responsible for:
- Time Management
- Managing your time effectively to meet deadlines and deliver high-quality results
- Communication
- Communicating effectively with clients, colleagues, and media contacts
- Continuous Learning
- Staying up-to-date on industry trends and best practices
Requirements
To be successful in this role, you will need:
- Strong Communication Skills
- Excellent written and verbal communication skills
- Media and Influencer Knowledge
- Understanding of media and influencer landscape and trends
- Time Management Skills
- Ability to manage multiple tasks and deadlines
About Burson APAC
Burson APAC is a global communications agency that helps brands and businesses redefine reputation as a competitive advantage. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.
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