Public Relations Account Executive

1 month ago


Melbourne, Victoria, Australia Burson APAC Full time

About Burson APAC

Burson APAC is a leading global communications agency that helps brands and businesses redefine reputation as a competitive advantage. Our team of experts provides strategic counsel and creative solutions to drive business results.

Key Responsibilities

As a Public Relations Account Executive, you will be responsible for:

  • Client Service
  • Developing and maintaining strong relationships with clients and key stakeholders
  • Understanding client objectives, brand, market, competitors, and individual products/services
  • Staying up-to-date on all aspects of the account, identifying opportunities and challenges
  • Providing strategic counsel and recommendations to clients
  • Managing client expectations and delivering high-quality results

Account Handling

You will work closely with the account team to:

  • Media and Influencer Support
  • Developing and executing media and influencer strategies to drive business results
  • Building and maintaining relationships with media and influencer contacts
  • Creating and distributing press releases, pitches, and alerts
  • Managing media lists and ensuring they are up-to-date

Self-Management

You will be responsible for:

  • Time Management
  • Managing your time effectively to meet deadlines and deliver high-quality results
  • Communication
  • Communicating effectively with clients, colleagues, and media contacts
  • Continuous Learning
  • Staying up-to-date on industry trends and best practices

Requirements

To be successful in this role, you will need:

  • Strong Communication Skills
  • Excellent written and verbal communication skills
  • Media and Influencer Knowledge
  • Understanding of media and influencer landscape and trends
  • Time Management Skills
  • Ability to manage multiple tasks and deadlines

About Burson APAC

Burson APAC is a global communications agency that helps brands and businesses redefine reputation as a competitive advantage. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.



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