Public Relations and Marketing Strategist

2 days ago

North Melbourne, Victoria, Australia Country Road Group Full time
About Country Road Group

Country Road Group is embarking on a transformative journey to drive growth, leveraging its scale, capabilities, and culture as a House of Brands. The group is investing in new and existing capabilities, creating exciting opportunities across various businesses.

Job Summary

We are seeking an experienced Public Relations and Marketing Strategist to lead our PR & Social Media efforts for Mimco, a design-led brand with an obsession for accessories. This role will be responsible for driving all PR activities, developing and executing strategies, managing events, creating engaging content, and nurturing talent partnerships.

The successful candidate will have proven experience in developing and executing PR strategies, media briefings, showings, and managing media kits. They will also be proficient in executing organic social media strategies across multiple platforms and analyzing performance metrics.

Key Responsibilities
  • Develop and execute Mimco's PR strategy across Australia and New Zealand, supporting brand activities, campaigns, and charity partnerships.
  • Lead and manage publicity events across Australia and New Zealand, including briefing, concept development, supplier management, guest lists, run sheets, and overall event management, with support from PR agencies to drive mass coverage.
  • Develop and execute Mimco's organic social media content strategy.
  • Drive Mimco's product placement and seeding strategy for each range, including media showroom, media gifting, influencer seeding, celebrity gifting, and celebrity stylist outreach.
  • Manage seasonal PR strategy briefings, media showings, media kits, and the digital media hub.
  • Write business, brand, and campaign press releases that effectively communicate key messages.
  • Collaborate with the Design & Creative teams to procure talent and influencers that align with Mimco's product and messaging each month.
  • Maintain and nurture relationships with media, celebrities, influencers, and keep the database updated.
  • Build and lead a high-performing PR & Events team, fostering a positive and collaborative team culture.
Requirements
  • Relevant tertiary qualification in Marketing, PR or similar.
  • Experience in a similar role, preferably within the retail industry, managing PR and events.
  • Proven experience in developing and executing PR strategies, media briefings, showings, and managing media kits.
  • Proficient in executing organic social media strategies across multiple platforms (Instagram, Facebook, Twitter, etc.) and analyzing performance metrics.
  • Advanced skills in writing press releases, business, brand, and campaign content that communicates key messages effectively.
  • Strong experience in managing events, including supplier coordination, guest lists, and logistics, ensuring brand visibility and success.
About Mimco

Mimco is a design-led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

We offer a range of benefits, including:

  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • An Industry leading Parental Leave Program.
  • Flexible working arrangements to support work/life balance.
  • Annual learning calendar to support the ongoing development of our team.
  • Support community partnerships across our Corporate Social Responsibility Program.
  • We are committed to operating ethically, sustainably, and responsibly.

Estimated salary: $80,000 - $110,000 per annum, depending on experience.

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