Public Relations Account Executive

4 weeks ago

Melbourne, Victoria, Australia Burson APAC Full time
About Burson APAC

We are a global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.

Our team operates under WPP (NYSE: WPP), the creative transformation company.

Key Responsibilities

We are seeking a skilled and dedicated Public Relations Account Executive to join our team. The successful candidate will be responsible for:

  • Continuously learning about our clients and building strong relationships with key stakeholders.
  • Understanding our clients' individual PR objectives, their brand, market, competitors and individual products/suite of services.
  • Staying fully across all aspects of the account – asking questions and being engaged as part of client meetings and WIPs.
  • Continuously bringing new and current ideas to Burson, suggesting ideas and sharing thoughts with the Client Lead (CL).
  • Keeping across account KPIs and updated deliverables.
  • Responding to clients in a timely manner on behalf of the team, if the CL is out of the office and the client needs a response.
  • Staying up-to-date with key issues and finding articles of interest and discussion points for our clients – and then proactively suggesting to our clients from our research findings.
  • Building an understanding of both client and Burson best practices and ensuring they are adhered to and delivered.
Account Handling

The successful candidate will also be responsible for:

  • Working with the Account Coordinator on administrative tasks from reporting to daily monitoring, working efficiently to internal and client deadlines.
  • Having a full working knowledge of media monitoring tools – acting as the team 'go-to' across iSentia, NewsWhip, Meltwater etc.
  • Ensuring that they are supporting the team to secure consistent, quality results across all account KPIs.
  • Ahead of client meetings ensuring that progress reports and any additional specific information is prepared and distributed to the relevant team members.
  • Always being prepared before each client meeting – taking ownership of being across all aspects they are involved in. If not clear or there are areas to you are not sure about, discuss with CL in good time before the call.
  • Input in client meetings and calls, showing interest and enthusiasm for the brand and topic.
  • Learning the art of negotiation – how we can maximise opportunities for our clients across third party, media and influencer discussions.
Media and Influencer Support

The successful candidate will also be responsible for:

  • Taking an interest in the media landscape in our market (Australia and/or New Zealand), gaining an understanding of the way journalists across different mediums work and the challenges they face.
  • Proactively building and developing their media and influencer contacts - aiming to have a strong database of 'go-to' contacts.
  • Taking all opportunities to practice calling and pitching to journalists and in order to develop experience.
  • Developing an appropriate tone and style of email correspondence to follow up pitches.
  • Taking the lead in drafting well-structured and engaging press releases, pitches and alerts; securing approval; distributing and following up.
  • Creating robust, accurate and well-thought-out media lists that are relevant to specific campaigns and clients, and ensuring they remain up to date.
  • Being responsible for media list updates (with AC support as needed).
Self-Management

The successful candidate will also be responsible for:

  • Updating their team/client on the progress of their work in a timely manner, flagging any concerns in ample time to make sure that all deadlines are hit.
  • Setting out daily/weekly 'to-do' lists and ensuring their tasks are prioritised correctly.
  • Contributing relevant, varied and valuable ideas in creative brainstorms.
  • Effectively managing interns and ACs to ensure their time is used in the most productive way to benefit the team.
  • Recording their hours accurately and keeping timesheets up to date daily.
  • Elevating concerns or issues to their CL or Manager, providing suggested solutions where possible.
Financial / New Business

The successful candidate will also be responsible for:

  • Developing an understanding of SOX compliance and why it is important.
  • Managing the creation of supplier POs efficiently and diligently.
  • Ensuring that third-party costs and fees are signed off by CL, providing them with justification and breakdown where necessary.
  • Pay attention to new business discussions, proactively providing ideas and suggestions to assist with new business pitches and planning where relevant.
Wider Agency Thinking

The successful candidate will also be responsible for:

  • Actively engaging with senior team members to foster areas of development and growth.
  • Sharing ideas for Burson's content & marketing channels on a weekly basis e.g. IG.
  • Building awareness of Burson's full suite of services and core propositions – utilising assets like Burson Connect and Inside WPP.
  • Demonstrating an interest and partaking in Burson's development and growth.
  • Showing a wider interest in areas beyond traditional PR – e.g. digital and IC.
  • Proactively sharing ideas and suggestions in how the agency can continue to excel – for example ideas for internal team trainings, updating methodology, new services or better ways of working.
  • Developing an understanding of the other WPP agencies in our market.

At Burson APAC, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

For more information, visit www.bursonglobal.com

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