Public Relations and Brand Ambassador

17 hours ago


North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on a transformative journey to drive growth, capitalizing on its scale, capabilities, and culture as a House of Brands.

We are seeking an experienced PR & Social Manager to lead our PR activities, including developing and executing strategies, product placement, coordinating events, creating engaging content, and managing talent partnerships.

This role will oversee Mimco's social media strategy, publicity efforts for charity partnerships, and store concessions. The ideal candidate will have relevant tertiary qualifications in Marketing or PR and experience in a similar role within the retail industry.

The successful applicant will possess advanced skills in writing press releases, business, brand, and campaign content that communicates key messages effectively. They will also be proficient in executing organic social media strategies across multiple platforms and analyzing performance metrics.

In addition to their technical skills, they will be able to build and lead a high-performing PR & Events team, fostering a positive and collaborative team culture.

Key responsibilities include:

  • Developing and executing PR strategies to support brand activities, campaigns, and charity partnerships
  • Coordinating public relations events, including supplier management, guest lists, and logistics
  • Creating engaging content for social media platforms
  • Managing talent partnerships and seeding strategies for product placement
  • Maintaining relationships with media, celebrities, and influencers

A competitive salary of approximately $80,000 - $110,000 per annum is being offered for this role, depending on experience.

Benefits include generous employee discounts across our House of Brands, seasonal clothing allowance, additional day of leave for your birthday, industry-leading parental leave program, flexible working arrangements, annual learning calendar, and support community partnerships.

At Country Road Group, we prioritize ethics, sustainability, and responsibility. If you're passionate about fashion, marketing, and building strong relationships, we encourage you to apply for this exciting opportunity.



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