Social Media Marketing Leader

1 week ago

Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

About the Position

We are seeking a highly skilled Social Media Specialist to join our MECCA Brands team, driving the growth of our social and digital channels and building connections with our community.

The Role

This role will lead channel planning for our primary and secondary channels, define content franchises, and continuously innovate to ensure MECCA's social channels remain market leading.

Main Responsibilities

  • Develop and execute social marketing strategies for a portfolio of brands, aligning with MECCA brand DNA
  • Collaborate with brand marketing to understand brands and products, and translate that into engaging content for our channels
  • Partner with MECCA marketing channels to amplify key marketing, business, and trade messages
  • Prepare post-activity reporting to share internally and with brand partners where relevant
  • Ensure social channels support brand growth, customer acquisition, drive sales, and increase heart share with our community
  • Assist in the development of MECCA monthly campaigns to ensure alignment across social channels
  • Link social content and performance to trade and commercial results, track metrics, report back to stakeholders, and use data to inform decisions
  • Represent digital marketing internally, being the 'go-to' person for social, video, and trends
  • Create social-first content and campaigns that connect with customers, drive brand fame, and distinguish MECCA from competitors

Requirements

  • Experience in planning and content creation across major social media platforms
  • Align social media campaigns with broader messaging, including product, single, and multi-brand marketing strategies
  • Ability to build strong relationships with internal and external stakeholders
  • Experience in executing brand plans or guidelines
  • Skilled in mobile video filming, editing, and content creation
  • Data understanding, reporting, and using metrics to inform strategic decisions
  • Sound presentation skills and the ability to influence or inspire change
  • Strong organisational and planning skills
  • Ability to be adaptable and simplify the complex
  • Unwavering commitment to continuous improvement, taking initiative, and working independently and efficiently
  • Experience in, or a passion and understanding of, the beauty industry

Life at MECCA

We value our #CustomerFirst mantra, but we know it wouldn't be possible without an incredible team guided by our MECCA values and motivated to be solutions-focused, innovative, collaborative, and adaptable, with a bit of fun along the way.

Some of our benefits include professional development programs, health and well-being initiatives, reward and recognition programs, access to bonus and incentive programs, and access to a quarterly product allowance.

Learn more about life at MECCA Brands on LinkedIn at MECCA Brands or @lifeatmecca, and visit www.mecca.com.au/careers for current opportunities.

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