Social Media Marketing Specialist

5 days ago


Melbourne, Victoria, Australia White Bay Full time

White Bay is seeking a highly skilled Social Media Specialist to elevate our men's footwear brand in Melbourne.

This role involves managing the social calendar, executing impactful marketing campaigns, and creating engaging content for all social channels.

The ideal candidate will have 2-3 years of social media experience, expertise in Facebook Ads Manager and Business Manager, and proficiency in Adobe Creative Suite.

Key responsibilities include:

  • Developing and implementing a social media strategy to drive brand awareness and engagement
  • Creating and curating high-quality content for Instagram, Facebook, and other social platforms
  • Managing and analyzing social media metrics to optimize performance
  • Building and maintaining relationships with influencers and stylists
  • Collaborating with videographers to create dynamic video content
  • Managing and reporting on Facebook Ads for brand awareness

What we're looking for:

  • Proven experience in social media marketing and content creation
  • Expertise in Facebook Ads Manager and Business Manager
  • Familiarity with Schedugram and analytics tools (Iconosquare, Google Analytics)
  • Proficiency in Adobe Creative Suite
  • Photography and photo editing skills are a plus

Apply now and bring your social media expertise to White Bay



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