Social Media Marketing Professional

3 weeks ago


Melbourne, Victoria, Australia White Bay Full time

**Social Media Specialist Role at White Bay**

We are seeking a highly skilled Social Media Specialist to join our team at White Bay, a leading footwear brand in Melbourne. As a key member of our marketing team, you will be responsible for creating and executing social media campaigns that drive engagement and growth.

**Key Responsibilities:**

  • Manage and strategize content for the men's footwear line.
  • Run impactful monthly marketing campaigns across key platforms.
  • Craft and deploy engaging content for all social channels.
  • Use analytics to drive growth and optimize performance.
  • Respond to inquiries and engage with the audience.
  • Stay on top of Instagram and Facebook trends.
  • Build relationships with influencers and stylists.
  • Collaborate with videographers for dynamic content.
  • Manage and report on Facebook Ads for brand awareness.

**Requirements:**

  • 2-3 years of social media experience.
  • Expertise in Facebook Ads Manager and Business Manager.
  • Familiarity with Schedugram and analytics tools (Iconosquare, Google Analytics).
  • Proficiency in Adobe Creative Suite.
  • Photography and photo editing skills are a plus.


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