Senior Market Research Analyst

1 week ago

Adelaide, South Australia RAA Full time
About the Role

We are seeking a highly skilled Senior Market Research Analyst to join our team at RAA, South Australia's iconic brand. As a key member of our research team, you will play a critical role in driving business growth and informing strategic decisions through high-quality market research.

Key Responsibilities
  • Design and deliver annual research programs to understand consumer needs, purchase behaviors, product perceptions, brand awareness, satisfaction, and loyalty across various segments.
  • Employ best practice approaches to qualitative and quantitative research methodologies to meet business objectives.
  • Develop comprehensive reports on research outcomes, identifying key patterns, trends, and opportunities for growth.
  • Monitor market conditions and competitor behaviors to inform broader insights.
  • Collaborate with Research & Insights Leads and stakeholders to provide strategic recommendations to increase market growth, penetration, and share of wallet.
Requirements
  • A Bachelor's degree in Marketing, Market Research, Statistics, Business, IS, or a related field is required.
  • At least 3 years of experience in a similar research position is preferred.
  • Experience running quantitative surveys and qualitative focus groups/in-depth interviews is essential.
  • Demonstrated interest and experience in Market Research is required.
  • Knowledge of research methodologies and techniques, as well as skills in data analysis and interpretation, is necessary.
About Us

RAA is proud to be one of South Australia's most iconic brands, trusted by members for over 120 years. We are committed to making life better for South Australians through our range of services, including travel, energy, solar, battery, electric vehicle charging, and more.

Benefits
  • A competitive salary of around $80,000-$110,000 per annum, depending on experience.
  • Ongoing training and development opportunities, including a study support program.
  • Flexible work arrangements and access to wellbeing facilities.
  • Generous discounts on all RAA products and services.

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