Senior Market Research Analyst

6 days ago

Adelaide, South Australia RAA Full time
About RAA

We're proud to be one of South Australia's most iconic brands, trusted by members for over 120 years. As a SA-born and bred organisation, we're excited to continuously diversify to better help our members and community.

Our Goal

To make life better for South Australians. We offer a range of services to our 820,000+ members, including travel, energy, solar, and battery, electric vehicle charging, and more. With motoring still a priority, we're passionate about road safety and advocating for a safer SA into the future.

About the Role

This exciting opportunity will see you identify and provide actionable insights based on quality consumer and market research across the RAA Research Program. You'll enable and empower data-driven decisions supporting business stakeholders' objectives while ensuring an efficient and well-governed approach to Group research.

You'll work closely with Research & Insights Leads and stakeholders to provide strategic recommendations to increase market growth, penetration, and share of wallet. This role is ideal for someone who loves data and all things research, thriving in a high-performance culture and close-knit team environment.

Key Responsibilities
  • Assist in delivering an annual research program across various areas, including understanding consumer needs, purchase behaviors, product perceptions, brand awareness, satisfaction, and loyalty across segments.
  • Use 'best practice' approaches to design and employ qualitative and quantitative research methodologies to meet business objectives.
  • Develop quality reports on research outcomes, identifying key patterns, trends, and opportunities.
  • Monitor market conditions and competitor behaviors to inform broader insights.
  • Work with stakeholders to assist in providing strategic recommendations to increase market growth, penetration, and share of wallet.
Requirements
  • SUCCESSFUL COMPLETION OF RELEVANT TERTIARY QUALIFICATIONS IN MARKETING/MARKET RESEARCH/STATISTICS/BUSINESS, IS, OR RELATED DISCIPLINE REQUIRED.
  • 3+ YEARS EXPERIENCE IN A SIMILAR RESEARCH POSITION.
  • EXPERIENCE RUNNING QUANTITATIVE SURVEYS AND QUALITATIVE FOCUS GROUPS/IN-DEPTH INTERVIEWS.
  • Demonstrated interest and experience in market research essential.
  • Experience with Qualtrics and Q Research (desired).
  • Highly developed skills in research design, survey scripting, and delivery.
  • Solid analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Knowledge of research methodologies and techniques.
Benefits
  • Free RAA premium road service.
  • Access to our RAA Rewards Program.
  • Generous discounts on all RAA products.
  • Flexible work arrangements.
  • Ongoing training and development opportunities.
  • Wellbeing facilities and corporate health insurance plan.
Salary Range

$90,000-$110,000 per annum, depending on experience and qualifications.

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