Market Research Insights Lead

5 days ago

Adelaide, South Australia Royal Automobile Association of South Australia Full time

We are seeking a highly skilled Market Research Insights Lead to join our team at Royal Automobile Association of South Australia. As a key member of our research team, you will be responsible for identifying and providing actionable insights based on quality consumer and market research.

About the Role

This exciting opportunity will see you work closely with our business stakeholders to empower data-driven decisions that support their objectives. You will assist in the delivery of an annual research program across various areas, including understanding consumer needs, purchase behaviors, product perceptions, brand awareness, satisfaction, and loyalty across segments.

You will use best practice approaches to design and employ qualitative and quantitative research methodologies to meet business objectives. Your responsibilities will include developing quality reports on research outcomes, identifying key patterns, trends, and opportunities. Additionally, you will monitor market conditions and competitor behaviors to inform broader insights.

Key Responsibilities
  • Assist in the delivery of an annual research program across various areas.
  • Use best practice approaches to design and employ qualitative and quantitative research methodologies.
  • Develop quality reports on research outcomes, identifying key patterns, trends, and opportunities.
  • Monitor market conditions and competitor behaviors to inform broader insights.
About You

To succeed in this role, you will have a passion for working in a high-performance culture and close-knit team environment. You must love data and all things research and thrive by providing insights and strategic recommendations to increase market growth.

You will stand out if you bring:

  • A successful completion of relevant tertiary qualifications in Marketing/Market Research/Statistics/Business or related discipline.
  • At least 3 years of experience in a similar research position.
  • Experience running quantitative surveys and qualitative focus groups/in-depth interviews.
  • Demonstrated interest and experience in Market Research is essential.
  • Experience with Qualtrics and Q Research (desired).
About Us

We're proud to be one of South Australia's most iconic brands, trusted by members for over 120 years. We're committed to making life better for South Australians through our diverse range of services, including travel, energy, solar, and more.

As a leading employer in South Australia, we offer a range of benefits, including:

  • Free RAA premium road service.
  • Access to our RAA Rewards Program.
  • Generous discounts on all RAA products.
  • Flexible work arrangements.
  • Ongoing Training & Development opportunities and a Study Support Program.

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