Consumer Business Manager

6 days ago

Melbourne, Victoria, Australia Sports Entertainment Network Full time
About the Role

The Consumer Business Manager at Sports Entertainment Network is responsible for driving revenue growth and enhancing the fan experience through strategic planning and execution of consumer-related activities. This role focuses on membership, ticketing, and merchandise, ensuring alignment with the organisation's goals and maximising revenue.

Key Responsibilities:
  • Membership Strategy and Management
    • Develop and implement membership growth strategies, including targeted marketing campaigns and member retention initiatives.
    • Design and execute programs to engage and retain members, providing exclusive content and special offers.
    • Analyse membership data to identify trends and opportunities for growth, providing actionable insights to senior management.
    • Oversee exceptional customer service to members, addressing inquiries and resolving issues.
    • Plan and execute exclusive events for members to enhance their connection with the team.
    • Implement systems to collect and analyse member feedback, continuously improving the membership offering.
    • Develop and implement strategies to maximise membership renewals, including personalised communication and special renewal incentives.
  • Ticketing Strategy and Management
    • Develop and execute comprehensive ticket sales strategies to maximise revenue and attendance, including dynamic pricing models and early bird offers.
    • Implement dynamic pricing models and promotional offers to attract diverse audiences and fill seats.
    • Manage all ticket sales channels, ensuring a seamless and user-friendly purchasing experience.
    • Coordinate with event and game day staff to ensure smooth ticketing operations, including access control and customer service.
    • Develop and market attractive ticket packages and bundles.
    • Conduct outreach campaigns to past ticket purchasers, promoting upcoming events.
    • Generate and analyse detailed sales reports to monitor performance and adjust strategies.
  • Merchandise Strategy and Management
    • Develop and implement merchandise strategies to increase sales, including product selection, pricing, and inventory management.
    • Expand merchandise sales channels, including online stores, on-site retail locations, and third-party retailers.
    • Collaborate with designers and suppliers to create unique and high-quality merchandise.
    • Design and execute marketing campaigns to promote merchandise.
    • Implement efficient inventory management systems.
    • Build and maintain strong relationships with merchandise vendors.
    • Monitor and analyse merchandise sales performance, informing future product development and promotional strategies.
  • Administrative Support
    • Assist in developing internal proposals for consumer business initiatives.
    • Draft and review contracts with vendors and suppliers.
    • Manage invoicing and follow up on payments.
    • Maintain accurate records of consumer business activities.
    • Assist in tracking and managing budgets for consumer business activities.
    • Prepare and present regular reports on consumer business performance.
    • Ensure all consumer business activities comply with relevant laws, regulations, and organisational policies.
    Requirements:
    • Strong organisational skills with the ability to manage multiple tasks and deadlines effectively.
    • Excellent communication and interpersonal skills to interact professionally with clients, team members, and vendors.
    • Basic understanding of invoicing and payment follow-up processes, with experience in financial record-keeping.
    • Experience in proposal building and obtaining quotes from vendors and suppliers.
    • Ability to draft and review contracts with attention to detail.
    • Familiarity with handling client purchase requests and managing inventory to meet business needs.
    Experience Required:
    • Proven experience in consumer business management, focusing on membership, ticketing, and merchandise.
    • Strong portfolio of successful projects and initiatives in a similar role.
    • Background in data analysis and strategic planning.

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