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Marketing Manager, Partnerships and Outreach

2 months ago

Richmond, Australia Vista Full time
Marketing Manager - Partnerships and Organic Outreach

Vista, a global design and marketing partner to millions of small businesses, is seeking a skilled Marketing Manager to support our Partnership and Outreach strategy. As a key member of our Organic Growth team, you will play a crucial role in driving traffic and SEO rankings through internal and external partnerships.

Key Responsibilities:
  • Collaborate with the Content Team and Campaigns Lead to develop and implement quarterly content programs and campaigns, focusing on improving SEO and creating valuable content for small businesses.
  • Establish strong relationships with internal teams, including Email, Go-to-Market, CRM, MX, and Social, to maximize relevant content placements across our owned channels.
  • Build relationships with authoritative content partners, including websites and contributors, to boost backlinking volume and quality, improving SEO ranking.
  • Research link-building opportunities and develop a monthly outreach strategy to obtain backlinks from high-ranking, authoritative websites.
  • Identify and target top referral sources for key terms and content galaxies.
  • Monitor and report on these regularly, utilizing data insights to optimize your approaches.
Requirements:
  • 5+ years of experience in Marketing, including SEO and Digital.
  • Proven experience establishing and fostering partnerships to drive brand growth.
  • A strong understanding of SEO and SEO content growth strategies.
  • A genuine enthusiasm for quality content and connections.
  • Excellent management of collaborators at all levels and functions.
About Us:

Vista is an award-winning Remote-First company, committed to diversity, equity, and inclusion. We believe in the unique contributions of everyone within our global organization and strive to create a space where each of us can spark our next great idea.

We are an Equal Employment Opportunity Employer, and all qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status, or any other basis protected by human rights laws or regulations.