Marketing Manager

2 weeks ago

Richmond, Australia Dan Murphy's Full time

Company Description

**Discover your next career adventure with Dans**

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

**Job Description**:

- **
Bring your passion and feel the energy**:

- ** 12 Month Fixed Term opportunity**

As the **Marketing Manager,** you will be the marketing program owner of our three key customer jobs to be done.

You will manage our drumbeat communication stream within the customer trade plan as well as lead the strategic program(s) of work that unlock customer behaviour in the three jobs to be done.

You will partner and influence effectively across the matrix to deliver initiatives that drive share of wallet with lighter shoppers and wins the hearts and minds of our existing & future customers to ‘Drink Better’.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Lead the always-on drumbeat communication program for the Dan Murphy’s customer trade plan, partnering with numerous cross functional teams to deliver on the three customer jobs to be done (drive stock up through mid week permissibility, overcome convenience barriers and own all gifting and special occasions) effectively across the customer experience.
- With support from Senior Marketing Manager and Head of Brand & Content, develop the strategy, roadmap and necessary business casing to unlock customer behaviour.
- Programs of work could include but not limited to partnering with EDX, eCommerce and agency partners on customer journey mapping and optimization, partnering with Operations, Format and Merchandise to review macro space changes and trials in store, partnering with Merchandise and key suppliers to rally around a job to be done, review My Dan’s offers with Loyalty team and/or developing 3rd party brand partnerships.
- Work alongside other Marketing Managers & Leads to ensure collaboration and that our go-to market plans and marketing initiatives deliver against the three customer jobs to be done and brand outcomes.
- Gain a deep understanding of the customer and occasion, championing and influencing throughout the organisation to deliver on the three customer jobs to be done.
- Partner with Analytics, Insights and Merchandise to develop and build a measurement framework for the three customer jobs to be done, monitor performance and provide recommendations.
- Where required, manage end to end campaigns which includes working with Creative and Media agencies, Channel Leads and various stakeholders including Merchandise and Operations to deliver brand-led campaigns.
- Support Senior Marketing Managers and Planning to identify, diagnose and improve ways of working with Merchandise for the always-on drumbeat program and develop a truly collaborative and efficient relationship, built on trust and accountability. This includes cadence and frameworks to facilitate efficiency, collaboration and a customer-first mindset. Role Model ways of working in a matrix business and actively drive the culture of the marketing team.

Qualifications

Now let’s talk about you:

- Minimum 7+ years working in a dedicated Marketing environment, ideally with a strong digital and content focus.
- Previous experience in marketing (Campaign and Content) within the retail sector.
- Tertiary qualifications in business and/or marketing preferred.
- Ability to interpret customer data that can be translated into compelling retail plans.
- Ability to manage complex and ambiguous projects.
- Proven experience in horizontal influencing for change.
- Proven experience in customer experience particularly digital journeys.

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
- At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply._

Additional Information

**We are together creators**

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a

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