Transformation Campaign Lead

3 days ago

Sydney, New South Wales, Australia TPG Telecom Full time
About the Role

We are seeking a seasoned Transformation Campaign Lead to join our dynamic team at TPG Telecom. As a key member of our marketing team, you will play a pivotal role in driving customer campaign management across our telecoms brands.

Key Responsibilities:
  • Lead the end-to-end build and delivery of campaigns (SMS, eDM, OTM, and Journey Builder) using Portrait, our customer marketing platform.
  • Develop and implement data-driven strategies to propose the best ways to deliver personalized campaigns, leveraging A/B testing and ongoing optimization to maximize open rates.
  • Identify opportunities to optimize, simplify, and automate campaigns, leading cross-functional transformation teams to implement changes.
  • Embed robust test-and-learn methodologies into campaigns by leveraging data-driven insights, contributing to a culture of experimentation and growth.
  • Devise and manage the implementation, development, analysis, targeting, and testing of new methods to increase audience engagement, action, and reduce churn.
Requirements:
  • 5+ years' hands-on experience in customer campaign execution, preferably in a telco, bank, or subscription media company.
  • Familiarity with campaign platforms (Adobe Campaign, Unica, CIM, PEGA, SAS CI360, Salesforce Marketing Cloud).
  • Strong SQL skills and good understanding of relational database structure.
  • Analytically driven person with a proven record of using insights to improve customer experience and business outcomes.
  • Understands data-driven marketing, digital marketing, marketing analytics, and lead management.
About TPG Telecom

TPG Telecom is a dynamic business that brings new opportunities for our customers and our people. We're a united force, harnessing powerful brands and brave thinking to connect our people and communities. If you're ready to stand out and make a real impact, we invite you to join our team.

Benefits:
  • Flexible hybrid way of working (from home and office)
  • 'Stay Connected Mobile' - access to a free mobile plan
  • 'Stay Connected NBN' - access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts
Estimated Salary: AU$120,000 - AU$150,000 per annum

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