Digital Content Strategist

2 weeks ago

Sydney, New South Wales, Australia TikTok Full time

This role presents an exceptional opportunity to join TikTok's Livestream Team, driving the growth and diversification of live content through innovative monetization strategies. With a strong focus on business planning and product feature iteration, you will support the incubation and continuous monetization of various live content formats, including paid subscription memberships, professional go-live tools, community management tools, and customer conversion solutions.

To succeed in this position, you must possess a deep understanding of content creation and monetization on social media platforms. You will analyze daily operation scenarios of content creators, conducting in-depth research and analysis on key activities such as content creation, community management, and customer conversion. Your insights will inform the development of new product features, enabling creators to unlock additional revenue streams and enhance their user experience.

As a Digital Content Strategist, you will build a clear data-oriented framework to understand the company's business performance and identify key factors for success. You will define reasonable data measurement indicators, continuously monitor and optimize functional modules, and innovate product models and business solutions to drive growth and efficiency.

You will collaborate closely with cross-functional teams across the globe, establishing efficient workflows and promoting product use cases. Your goal is to secure the cold start and scaling of new business models, ensuring seamless execution and adoption.

In addition to your technical skills, you must possess excellent communication, collaboration, and project management skills. Strong logical thinking ability, curiosity, and self-drive are essential for success in this role. Global perspective and enthusiasm for global internet products are highly valued.

The ideal candidate has around 5 years of work experience in Product Management, with a Bachelor's degree or above, and the ability to use English as a working language. Experience with live streaming products, entertainment products, and content creation platforms is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We are passionate about inspiring creativity and bringing joy, celebrating diverse voices, and creating an environment that reflects the many communities we reach.

We estimate the salary for this role to be around $120,000 per annum, depending on location and experience.

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