Content Strategist

4 days ago

Sydney, New South Wales, Australia THE ICONIC Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team as a Fashion eCommerce Specialist. In this role, you will be responsible for creating high-quality, SEO-optimized content that drives traffic and improves search engine rankings.

As a key member of our team, you will produce clean, keyword-optimized content for brand, category, and bespoke landing pages. This will involve collaborating with internal stakeholders to ensure all content is optimized for search engines and users.

Your responsibilities will include editing and uploading content, implementing SEO techniques, tracking and analyzing content performance, conducting site audits, and analyzing competitor content.

This is a dynamic role that requires expertise in SEO, fashion eCommerce, and content creation. You will work closely with the UX, product, and content marketing teams to ensure all content meets the highest standards.

Key Responsibilities
  • Edit and upload high-quality content for brand, category, and bespoke landing pages.
  • Implement SEO techniques to drive traffic and improve search engine rankings.
  • Track and analyze content performance to inform future content strategies.
  • Conduct site audits to identify areas for improvement.
  • Analyze competitor content to stay ahead of the competition.
Requirements
  • Intimate understanding of SEO and Google best practices, particularly across all devices.
  • Strong and comprehensive understanding of fashion eCommerce and THE ICONIC's brand identity.
  • Proven experience in crafting copy specifically for SEO purposes and understanding how to optimize content to drive organic traffic.
  • Exceptional written and verbal communication skills to clearly articulate ideas and produce engaging, high-quality content.
  • Keen understanding of the importance of brand tone of voice and ability to seamlessly interpret it into content that drives engagement and tells a compelling story.
  • Ability to thrive in fast-paced environments, maintaining composure and delivering high-quality work even under pressure.
  • Ability to work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.
Salary

The estimated salary for this role is $85,000 - $110,000 per annum, depending on experience.

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