Digital Marketing Strategist, B2B Lead

1 day ago


Sydney, New South Wales, Australia Canva Full time

This is a Digital Marketing Strategist, B2B Lead role with one of the leading companies in Australia right now. We are looking for an experienced professional to join our team at Canva.

Job Overview

We are seeking a skilled Digital Marketing Strategist to develop and execute digital marketing strategies that align with our business objectives. The ideal candidate will have a strong understanding of digital marketing networks and be able to leverage them to engage with business audiences and drive meaningful results.

  • Develop and brief content to support marketing strategies, B2B campaigns, and evergreen workstreams.
  • Coordinate with Creative and Production teams to ensure they have all relevant information to execute on digital marketing channels.
  • Partner with internal and external stakeholders to commission, provide feedback on, and deliver best-in-class content.
  • Utilise social listening insights and data to continuously refine content strategy and approach.
About the Role

The successful candidate will have:

  • Experience in digital marketing content strategy and execution, ideally with experience in a B2B organisation partnering with global teams.
  • Expert knowledge of all digital marketing channels, particularly LinkedIn, Facebook, and Twitter.
  • A strong understanding of the B2B landscape and ability to effectively shape and inform a content strategy that resonates with business audiences and drives meaningful engagement.

Salary Information

The salary for this role is $120,000 per year, depending on experience.

What You'll Do

You will be responsible for developing and executing digital marketing strategies that align with our business objectives. This includes:

  • Developing and briefing content to support marketing strategies, B2B campaigns, and evergreen workstreams.
  • Coordinating with Creative and Production teams to ensure they have all relevant information to execute on digital marketing channels.
  • Partnership with internal and external stakeholders to commission, provide feedback on, and deliver best-in-class content.
  • Utilisation of social listening insights and data to continuously refine content strategy and approach.
What We Offer

We offer a range of benefits to set you up for every success in and outside of work, including equity packages, inclusive parental leave policy, annual Vibe & Thrive allowance, and flexible leave options.



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