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Marketing Campaign Manager
2 months ago
About the Role
Red Hat, Inc. is seeking a highly skilled Field Marketing Manager to join our team in Mexico City, Mexico. As a key member of our Marketing team, you will be responsible for developing and executing strategic marketing campaigns to drive demand, promote revenue, and build brand awareness for Red Hat.
Key Responsibilities
- Develop and implement marketing strategies that align with regional services, sales, and marketing goals.
- Design and execute marketing programs and sales campaigns to promote demand generation, product and services awareness, and market share.
- Collaborate with Red Hat sales teams to develop and execute activities to help promote revenue.
- Support the development and implementation of launch plans across the region.
- Work with the Sales and cross-functional teams to develop marketing materials that effectively position Red Hat's solutions and services across the region.
- Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and upsell programs.
- Own, identify, communicate, and deploy new and planned marketing activities to help sales and services teams achieve their goals, including digital campaigns, emailing campaigns, in-person events, webinars, speaking engagements, media, etc.
- Own, track, and present campaign and event results, measuring program success and reporting metrics.
- Manage the financial budget for regional field marketing activities.
- Coordinate and work with external vendors and agencies to expand program fulfillment, awareness, and PR efforts, and events production.
Requirements
- Bachelor's degree.
- 8+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a plus.
- Record of promoting campaign and marketing program results.
- Experience building and managing marketing programs.
- Positive attitude and good work ethic; great organizational and communication skills.
- Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources.
- Ability to demonstrate leadership and creativity.
- Fluent language skills in English.
- Willingness to travel up to 25%.
About Red Hat
Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open.
Diversity, Equity & Inclusion at Red Hat
Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated.
Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
