Market Analysis Specialist

2 days ago


North Sydney Council, Australia beBeeConsumer Full time $90,000 - $110,000

We are seeking a highly skilled Consumer Insights Analyst to join our team.

About the Role:

This is a pivotal role in delivering data-driven insights that inform strategic marketing and communication decisions.

You will work closely with stakeholders to design and deliver research projects, analyse performance, and provide actionable recommendations.

This is an exciting opportunity for someone with an analytical mindset who enjoys working with complex datasets and translating them into clear, compelling narratives.

Key Responsibilities:
  • Manage continuous data sources including agency management and reporting.
  • Conduct in-depth analysis of consumer behaviour, usage, attitudes, and retail data.
  • Maintain and enhance dashboards and reports using tools like Power BI and Nielsen Discover.
  • Evaluate and ensure data integrity through rigorous quality control.
  • Measure and report on marketing program performance.
  • Manage content on the consumer insights portal, including creating engaging summaries and assets.
  • Share insights internally and externally, supporting stakeholder engagement.
  • Support marketing strategies with insight-driven analysis and category overview reports.
About You:
  • A tertiary qualification in Business or a related field is required.
  • 2+ years' experience in consumer or shopper data analysis and reporting is preferred.
  • Proficiency in Excel and PowerPoint is essential.
  • An understanding of marketing and category management principles is necessary.
  • Strong attention to detail and time management skills are crucial.
  • Experience working with grocery or category tracking tools is highly regarded.
  • A proactive mindset and a collaborative approach to team culture is expected.

You will be part of a passionate team that values innovation, collaboration, and making a meaningful impact.



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