Strategic Customer Experience Manager

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $135,000 - $150,000
Customer Journey Manager Position Overview

The Global and Regional Division spearheads the University's commitments to its markets and communities, overseeing strategic intent to connect both globally and locally.

Main Responsibilities:
  • Develop, co-create, and execute segment, journey, and recruitment strategies to enhance business outcomes.
  • Design and implement domestic segment audience strategy, promotional campaign strategies, and tactical plans across the marketing mix.
  • Provide strategic leadership and oversight of a cross-functional team encompassing content, paid media, web, and digital elements.
  • Manage customer-specific journey mapping and process discovery and design to drive customer satisfaction.
  • Align with Schools, market intelligence, product, and recruitment teams on strategy development and prioritization.
  • Develop product/interest area CVPs with corresponding marketing strategies, insight-led and compelling action.
  • Contribute to work relating to customer and insights technologies, such as CRM systems and lead capture processes.

To succeed in this role, you will have:

  • A degree in marketing/business, management, design, or a related field, accompanied by extensive relevant experience, or an equivalent alternate combination.
  • Demonstrated ability to leverage customer data and insights for integrated marketing initiatives.
  • Specialist understanding and experience with buyer behavior and segmentation practices, including customer journey mapping and audience personas.
  • Capacity to be responsible for program development and implementation.
  • Experience developing innovative solutions and contributing to strategic planning efforts.
Benefits and Perks
  • 17% employer-contributed superannuation.
  • On-site childcare facilities available.
  • Flexible work arrangements accommodate diverse needs.
  • Discounts for staff and their family members to study La Trobe courses.
Key Requirements

Please submit an online application, including a cover letter and up-to-date resume.

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