E-commerce Digital Marketing Strategist

4 days ago

Brisbane, Queensland, Australia beBeeDigitalMarketing Full time $150,000 - $200,000
Job Title

Culture and E-commerce Convergence:

A dynamic retailer embodies the intersection of music, sport, and fashion, offering a premium retail experience across genres, cultures, styles, and ages. With an extensive range from leading street, sport, and fashion brands worldwide, we pride ourselves on exclusivity and superiority.

We seek a skilled digital marketing expert to drive e-commerce growth across Australia, New Zealand, and the United States through expertise in Google advertising, enhancing online presence, increasing traffic, and maximizing ROI from SEM campaigns.

Responsibilities include:

  • Developing, implementing, and managing Google Ads campaigns to grow sales and profits across markets.
  • Optimizing ad performance through A/B testing, keyword analysis, and audience targeting.
  • Allocating and managing budgets effectively across multiple campaigns and markets.
  • Implementing and refining search & keyword strategies to drive relevant traffic and increase conversions.
  • Utilizing Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.
  • Collaborating with e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.
  • Exploring and implementing new Google Ads features and beta programs to stay ahead of industry trends.
Requirements

The ideal candidate should have:

  • At least 5 years of hands-on experience in a PPC/SEM role preferably for global e-commerce brands.
  • Minimum 2 years experience in managing large-scale marketing initiatives.
  • Expert knowledge of Google products including Google Ads, Google Merchant Centre, GA4 & Google Tag Manager.
  • Experience managing and optimizing large product data feeds using tools like Datafeedwatch or similar.
  • High proficiency with Excel and/or Google Sheets.

Knowledge of the Australian market and culture would be highly advantageous.

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