Digital Marketing Strategist

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000
Job Description

The role of Digital Marketing Strategist involves overseeing the management and publication of content across clients' websites.

Key Responsibilities:
  • Maintain web properties, including technical updates, promotions, and marketing collateral.
  • Create copy, banners, and new digital assets for client websites.
  • Ensure accurate and up-to-date store listings on the store finder.
  • Collaborate with content and brand teams to develop landing pages for campaigns.
  • Execute all campaign creatives for banners and homepage takeovers, ensuring responsiveness and thorough testing before launch.
  • Utilize knowledge of Google Analytics, Tag Manager, Webmaster tools, and AdWords to drive customer acquisition through digital channels.
  • Collaborate with advertising agencies to manage digital marketing initiatives.
Requirements:
  • Advanced experience in WordPress.
  • Experience in e-commerce platforms such as Shopify and Bigcommerce.
  • Familiarity with headless CMS systems, specifically Prismic.
  • Understanding of website platforms, web technologies, HTML, and CSS coding.
  • Proficient in Google AdWords, SEO, Google Shopping, and Google Analytics.
  • Knowledge of website personalization and optimization strategies.
  • Ability to communicate effectively and keep stakeholders informed.
  • Experience in team collaboration, problem-solving, and creative thinking for business solutions.
  • Knowledge of UX and UI principles.
  • Design skills using Figma and Adobe Suite.

Benefits include professional growth and development opportunities, a collaborative work environment, and competitive compensation.

This is a challenging opportunity for a motivated individual who can think creatively and strategically about digital marketing initiatives. If you are a skilled marketer with a passion for innovation and teamwork, this could be the ideal role for you.

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