Consumer Insights Specialist

1 week ago

Sydney, New South Wales, Australia British American Tobacco Full time

At British American Tobacco, we are on a transformative journey, evolving rapidly in a unique way.

To realize our ambitious goals, we seek individuals who embody our values daily. Become an integral part of this exciting venture.

As a Consumer Insights Specialist within the Insights & Foresights team, you will play a crucial role in our operations. Your primary responsibility will be to conduct in-depth research on consumer behaviors, preferences, and competitive landscapes for both traditional and emerging product categories. You will contribute to creating a comprehensive understanding of the consumer landscape, enabling us to enhance our brand presence and maintain our core market.

KEY RESPONSIBILITIES:

  • Generate profound consumer insights by evaluating diverse data sources and synthesizing findings to develop a thorough understanding of both traditional and new category consumers.
  • Transform data into actionable insights and foresights, providing strategic guidance to the business.
  • Oversee and report on consumer research initiatives to execute the insights strategy.
  • Assist in developing a unified view of the Nicotine Consumer and foster organizational awareness of consumer behaviors and market dynamics.
  • Coordinate with research agencies to ensure timely and high-quality deliverables, and assess the effectiveness of initiatives.
  • Manage internal data and research documentation, ensuring accessibility across the organization.
  • Support the cultivation and integration of new capabilities within the business.
  • Collaborate with the Insights Manager and Head of Insights to design and implement the insights roadmap.

To excel in this position, you should thrive in a dynamic environment with shifting project strategies. A passion for innovation and creative problem-solving will be essential in contributing to strategic initiatives.

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE:

  • A degree or equivalent experience in fields such as Marketing, Business, Psychology, or Analytics.
  • A minimum of 2 years of experience in a comparable role within a corporate setting or research agency, demonstrating a solid track record of delivering results.
  • A sophisticated grasp of research methodologies and strong analytical capabilities, including the ability to distill information, recognize trends, simplify complexities, and pinpoint key opportunities.
  • Exceptional planning and organizational skills, with the ability to prioritize tasks and objectives effectively.
  • Outstanding communication and storytelling skills, capable of delivering compelling presentations to diverse audiences.

COMPENSATION AND BENEFITS:

  • A competitive remuneration package, including above-standard superannuation and an annual company bonus.
  • An annual Health & Wellness Allowance.
  • Birthday leave and a scheme for purchasing additional annual leave.
  • Enhanced parental leave and carer's leave benefits.
  • A supportive and inclusive culture with flexible working arrangements.

ABOUT BRITISH AMERICAN TOBACCO:

At BAT, we are dedicated to our purpose of creating A Better Tomorrow, which fuels our innovation and commitment to excellence. Discover what is possible for you at BAT.

  • A global leader with a workforce of 53,000 across more than 180 markets.
  • Our brands are available in over 200 markets, produced in 44 factories across 42 countries.
  • Newly established Tech Hubs focused on building world-class innovation capabilities in four strategic locations.
  • A recognized leader in diversity, as highlighted by the Financial Times and International Women's Day Best Practice awards.
  • Awarded the Seal Award as one of the 50 most sustainable companies.

INCLUSION AND DIVERSITY:

Collaboration, diversity, and teamwork are at the heart of our operations at BAT. We believe that working with colleagues from various backgrounds strengthens our organization and prepares us to achieve our business objectives. Embrace your uniqueness.

We are committed to ensuring that individuals with disabilities receive reasonable accommodations to participate in the job application or interview process, perform essential job functions, and access other employment benefits. Please reach out to us for accommodation requests.

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