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Strategic Commercial Director, Consumer Insights

2 months ago

Sydney, New South Wales, Australia NielsenIQ Full time

About the Role:

We are seeking a highly skilled and experienced Commercial Leadership professional to join our team as a Strategic Commercial Director, Consumer Insights. This role will be responsible for driving revenue growth through strategic client acquisition and developing a robust commercial strategy for our Consumer Panel Services.

Key Responsibilities:

  • Financial Management:
    • Take ownership of achieving the Operating Plan (OP) targets for Australia Omni Panel Shopping, ensuring achievement of OP is always top of mind.
    • Coordinate the annual OP setting with targets that are both realistic and ambitious, ensuring accurate forecasting of weekly, monthly, quarterly, and annual OP.
    • Take the lead in orchestrating and delivering sales presentations, including managing major RMS & CPS competitive pitches where the Omni Shopper Panel can provide differentiation.
  • Commercial Strategy & Go to Market:
    • Lead the development, refinement, and execution of the commercial strategy for the Omni Shopper Panel in Australia, including developing and implementing sales plans, focusing on client acquisition.
    • Devise and implement strategies focused on client acquisition, actively identifying new clients to target and outlining actions required to acquire the client.
    • In collaboration with Cluster Lead and FMCG Sales Lead, encourage and empower local ADs to sell Omni Shopper Panel, acting as an advisor, offering expertise, product knowledge, and support throughout the sales process.
  • Product & Service Development:
    • Define and refine the positioning of the Omni Shopper Panel in the market, ensuring clear articulation of its overall benefits alongside the core household panel and in comparison to competitors.
    • Champion NIQ CPS Omni Shopper Panel product and service to both internal and external clients, ensuring they are informed about the latest developments in the Omni Shopper Panel.
    • Serve as the primary liaison, representing the voice of consumers in Australia regarding the development of Omni Shopper Panel products and services, ensuring alignment between client needs and product development.
    • Conduct thorough analysis to identify opportunities for new product developments within the Omni Shopper Panel, such as innovative panel surveys and analytics, exploring new industries or categories where the Omni Shopper Panel can be offered.

Requirements:

  • Relevant client or agency experiences with required skills as follows:
  • Commercial Leadership: Extensive experience in developing and executing commercial strategy based on strategic thinking.
  • Sales Expertise: Proven track record on achieving sales targets and driving revenue growth, skilled in prospecting, negotiating, and closing deals effectively.
  • Client Management: Extensive experience expanding client portfolio or client acquisition.
  • Strong Communication Skills: Excellent verbal and written communication skills.
  • Analytical Skills: Strong analytical skills to interpret data and translate it into actionable insights.
  • Leadership and Influence: Ability to lead, inspire, and influence a diverse stakeholder internally and externally, collaborating effectively across functions and diverse teams.
  • Experience: Working in matrixed organizations, including familiarity with navigating complex organizational structures.
  • Product Knowledge: In-depth product knowledge about Consumer Panel is a plus.

About NielsenIQ:

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce, and we enthusiastically invite candidates who share that mission to join us.