Consumer Insights Specialist

1 week ago

Sydney, New South Wales, Australia British American Tobacco Full time

At British American Tobacco, we are on a transformative journey, evolving at an unprecedented pace.

To realize our ambitious goals, we seek individuals who embody our core values daily. Become a part of this exciting evolution.

As a Consumer Insights Specialist within our Insights & Foresights team, you will play a crucial role in understanding consumer dynamics. Your responsibilities will include researching consumer behaviors, preferences, and competitive landscapes for both traditional and emerging product categories. You will contribute to creating a comprehensive understanding of our consumers and insights across significant market segments to enhance our brand presence and maintain the integrity of our product portfolio.

KEY RESPONSIBILITIES:

  • Generate in-depth consumer insights by analyzing diverse data sources, ensuring a comprehensive understanding of both traditional and new category consumers.
  • Transform data into meaningful insights and foresights, providing strategic guidance to the business.
  • Oversee and report on consumer research initiatives to execute the insights strategy.
  • Assist in developing a unified view of the Nicotine Consumer and enhance organizational knowledge of consumers and market dynamics.
  • Coordinate with research agencies to ensure timely and high-quality deliverables, while evaluating project outcomes.
  • Manage internal data and research documentation, ensuring accessibility across the organization.
  • Support the establishment and integration of new capabilities within the business.
  • Collaborate with the Insights Manager and Head of Insights to design and implement the insights strategy.

To excel in this position, you should thrive in a dynamic environment with evolving project demands. A passion for innovation and creative problem-solving will be essential in influencing strategic decisions.

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE:

  • A degree or equivalent experience in Marketing, Business, Psychology, or Analytics.
  • At least 2 years of experience in a similar capacity within a corporate setting or research agency, demonstrating a strong record of delivering results.
  • A sophisticated grasp of research methodologies coupled with strong analytical skills, including the ability to synthesize information, identify trends, and pinpoint key opportunities.
  • Exceptional planning and organizational skills, with the ability to prioritize tasks effectively.
  • Strong communication and storytelling skills, capable of delivering impactful presentations to various stakeholders.

COMPENSATION AND BENEFITS:

  • A competitive salary package along with above-standard superannuation and an annual performance bonus.
  • Annual Health & Wellness Allowance.
  • Additional leave options including a Birthday Day Off and a pre-purchased extra annual leave scheme.
  • Enhanced parental leave and carer's leave benefits.
  • A supportive and inclusive work culture with flexible working arrangements.

ABOUT BRITISH AMERICAN TOBACCO:

At BAT, we are dedicated to our mission of creating A Better Tomorrow, which fuels our passion for innovation. Discover what opportunities await you at BAT.

  • A global employer with a diverse workforce of 53,000 across more than 180 markets.
  • Our brands are available in over 200 markets, produced in 44 factories across 42 countries.
  • We have established Tech Hubs to foster world-class innovation capabilities in four strategic locations.
  • Recognized for our commitment to diversity and sustainability.

COLLABORATION AND INCLUSION:

Teamwork, diversity, and collaboration are at the heart of our operations at BAT. We believe that working with colleagues from various backgrounds strengthens our organization and prepares us to achieve our business objectives. Bring your unique perspective to our team.

We are committed to providing reasonable accommodations for individuals with disabilities throughout the application and interview process, as well as during employment. Please reach out to us for assistance.

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