Programmatic Insights and Analytics Expert

6 days ago

Fortitude Valley, Queensland, Australia REA Group Full time
About the Role

The Programmatic Insights and Analytics Specialist will play a crucial role in driving business growth and revenue optimization for REA Group's programmatic trading operations. This position requires a strong analytical mindset, attention to detail, and excellent communication skills.

Key Responsibilities
  • Map and organize various data sets to inform bidding, targeting, and supply optimisations across multiple media buying platforms.
  • Develop and maintain programmatic campaign spend and performance monitoring dashboards to enable daily optimisations.
  • Analyze and review campaign bidding and targeting strategies to drive increased customer outcomes and cost efficiencies.
  • Provide analysis and insights to brief the internal TechOps team on campaign optimisation automations.
  • Monitor and investigate day-to-day cost and performance fluctuations, anomalies, and inconsistencies.
  • Collaborate with internal teams to implement and communicate necessary updates to demand side programmatic reporting solutions.
  • Troubleshoot and escalate reporting outages or discrepancies with vendors' support teams.
  • Identify opportunities for customer-facing reporting solutions improvement.
  • Provide ongoing and ad-hoc performance and cost analysis across the demand-side programmatic product suite, markets, and segments.
Requirements
  • Strong analytical thinker with a keen eye for detail and problem-solving skills.
  • Interest in media performance metrics and measurement analytics.
  • Strong desire and curiosity to learn new concepts and dig deeper into data analysis.
  • Computer science or information systems background.
  • Understanding of SQL, Python, and Microsoft Excel.
  • Experience with data analytics and visualisation tools (Datorama, Tableau, PowerBI, etc.).
  • Excellent communication, interpersonal, and presentation skills.
About REA Group

REA Group is a leading global digital business specialising in property. We're committed to the physical, mental, emotional, and financial health of our people. We offer a hybrid and flexible approach to working, flexible parental leave, and programs to support mental, emotional, financial, and physical health and wellbeing.

We're proud to be named in Australia's 'Top 5' Best Workplaces two years in a row and recognised as a Best Workplace for Women. Our culture is centred around high performance and care, driving innovation and making a real impact.

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