Off Trade Sales Manager
3 days ago
About Our Company
Campari Group is a leading manufacturer, importer and distributor of premium spirits, wines, and soft drinks. We are committed to delivering exceptional quality and innovative products to our customers.
We are seeking a highly experienced Sales Director to lead our Off-Trade sales team and drive revenue growth in this critical channel.
Key Responsibilities:
- Sales Strategy Development: Develop and implement comprehensive sales strategies to achieve revenue targets in the off-trade market.
- Market Analysis: Conduct regular market assessments to understand competitive positioning and customer preferences.
- Organization Evolution: Design and execute an efficient organizational structure to optimize performance and productivity in the Off-Trade channel.
- Strategic Planning: Contribute to the development of the Business Unit's strategic plan, annual budget, and budget revisions.
- Customer Relationship Management: Build and nurture long-term relationships with key Off-Trade customers and retail chains, fostering partnership-driven growth.
- Contract Negotiation: Serve as the final sign-off for national agreements.
- Sales Deployment: Oversee the distribution and achievement of sales targets across the Off-Trade sales organization.
- Team Leadership: Lead, mentor, and develop the Off-Trade sales team, fostering a high-performance culture that drives sustainable growth.
- P&L Accountability: Own the profit and loss (P&L) for the Off-Trade channel, ensuring profitability and effective cost management.
- Cross-Channel Collaboration: Work closely with the On-Trade Sales Director and other departments to ensure balanced, cohesive sales management across all channels.
- Commercial Planning: Collaborate with Channel and Customer Marketing teams to create annual commercial plans, customized for individual customers, chains, and regions.
- Execution of Commercial Plans: Lead and coordinate the implementation of Off-Trade commercial strategies, reinforced by agreements with key customers.
- Performance Analysis: Regularly track, analyze, and report on key performance indicators (KPIs) to measure the success of the Off-Trade channel and drive continuous improvement.
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