Strategic Trade Marketing Specialist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $120,000
Job Title

A strategic role responsible for driving customer engagement and brand activation through effective trade marketing campaigns.

This position plays a key part in the company's overall business strategy, requiring strong analytical skills to understand data insights and develop impactful programs. The successful candidate will be able to bring Pernod Ricard brands to life across all key Liquor retailers, with a focus on driving footfall, increasing penetration, and delivering revenue growth.

Key Responsibilities
  • Develop and deliver exciting, impactful, insight-led customer activation campaigns that drive sales and brand awareness.
  • Deliver customer-centric, below-the-line integrated launch plans that meet or exceed sales targets.
  • Research and analyse shopper intelligence data to inform campaign development and post-campaign analysis.
  • Plan, prepare and deliver inspiring presentations to internal and external stakeholders to communicate campaign success and ROI.
Required Skills and Qualifications

The ideal candidate will possess:

  • Strong analytical skills to turn data into action.
  • Excellent communication and storytelling skills to articulate the value proposition of our brands.
  • Proven ability to build and maintain cross-functional relationships to drive business outcomes.
  • Experience managing multiple projects and timelines to achieve business objectives.
Benefits

As a valued member of the team, you will enjoy:

  • A competitive salary and bonus structure.
  • Ongoing career development opportunities to support your professional growth.
  • A dynamic and supportive work environment that fosters collaboration and innovation.
What We Offer

Pernod Ricard offers a range of benefits and perks that make us a great place to work, including:

  • A generous employee recognition program.
  • A comprehensive health and wellbeing program.
  • A diverse range of training and development opportunities.

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