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Trade Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Trade Marketing Manager

This role is designed for a skilled and innovative professional who can develop and execute strategic marketing campaigns across various trade channels. The successful candidate will have a strong understanding of the Australian media landscape and be able to build relationships with key industry players.

Key Responsibilities:
  • Develop and manage paid and earned media calendars to meet client marketing and business priorities.
  • Identify opportunities to enhance News Corp Australia's visibility, commercial influence, and thought leadership in the B2B market.
  • Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI.
  • Negotiate paid media placements and contracts across key digital and social trade environments.
  • Ensure value delivery and strategic alignment from all paid publisher partnerships.
  • Plan, brief, book, and optimize paid campaigns across trade publishers and social platforms.
  • Brief creative to in-house teams and manage production timelines across digital formats.
  • Deliver campaigns end-to-end – on time, on brand, and on budget.
  • Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.).
  • Partner with Corporate Affairs to identify and deliver earned PR opportunities.
  • Build strong relationships with trade editorial teams and pitch stories that support marketing objectives.
  • Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis.
  • Lead collaboration across internal stakeholders.
  • Build and maintain deep relationships with key trade publication teams – both commercial and editorial.
  • Represent News Corp Australia externally with clarity, professionalism, and strategic intent.
Requirements:
  • At least 5 years' experience in trade marketing, PR, media buying, or content marketing, preferably within a media, publishing, or agency setting.
  • A natural collaborator, confident communicator, and strategic thinker who isn't afraid to roll up their sleeves.
  • Experience managing campaigns end-to-end – from negotiating with publishers to writing copy, briefing creative, and tracking performance.
  • Ability to balance creative instinct with commercial rigor and drive outcomes rather than just output.
  • Collaborative self-starter who thrives in fast-paced environments and understands how to cut through in the B2B space.
What We Offer:
  • A growth mindset and collaborative energy.
  • Proven project ownership from idea through to execution.
  • A love of writing and an eye for PR-worthy stories.
  • Strong instincts for identifying content that drives engagement and influence.
  • Ability to manage multiple stakeholders while balancing brand, commercial, and creative priorities.
  • High emotional intelligence, excellent communication skills, and a keen eye for detail.
  • Solid understanding of the Australian media and trade publishing landscape.