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Brand Communications Specialist
2 months ago
Purpose & Overall Relevance for the Organization:
The Brand Engagement Coordinator plays a pivotal role within the adidas Pacific Brand Communications team, reporting directly to the Senior Manager of Brand Communications, PR & Media. This position presents an exciting opportunity to contribute to the enhancement of the adidas brand image while achieving key commercial objectives through a comprehensive array of marketing initiatives.
The Brand Engagement Coordinator will implement effective marketing strategies that encompass both Above The Line (ATL) and Below The Line (BTL) marketing, including paid media execution, public relations, events, social media, and internal communications.
This role is ideal for individuals looking to advance their marketing careers with a global leader in the sporting goods sector.
Key Responsibilities:
· Assist in the development and execution of Brand Communication strategies for adidas Pacific, focusing on critical categories such as Brand, Running, Football, Training, Outdoor, and Originals.
· Aid in the planning and implementation of paid media campaigns, which includes asset localization, media purchasing, and agency coordination.
· Ensure excellence in the execution of Category and Brand Plans, monitoring and reporting on performance metrics aligned with Brand and Business KPIs.
· Support daily operations within the Brand Communications department, including product procurement and invoice management.
· Collaborate with Sports Marketing to drive local market seeding strategies, enhancing social and media outreach for key product campaigns.
· Conduct market analysis, focusing on competitor insights, consumer behavior, and category trends.
· Work in close partnership with the Sports Marketing, Digital Activation, and Omni Channel teams to deliver integrated marketing strategies.
Key Relationships:
· adidas Pacific Brand (Communications, CTC, Omni, Sports Marketing, Digital)
· adidas Pacific Customer Service
· adidas Pacific e-Commerce and Retail
· adidas Emerging Markets
· Advertising, Media, and Events agencies
Knowledge, Skills and Abilities:
· A strong passion for sports
· A positive mindset with the ability to adapt to changing circumstances
· A solid understanding of the paid media landscape
· Capability to collaborate effectively in a fast-paced team environment
· Proficiency with systems, data, and analytics
· Excellent presentation and communication skills
· Strong time management abilities
· Experience working cross-functionally within a diverse team
· Strong interpersonal skills, including relationship management and facilitation
· Basic proficiency in MS Office applications
Requisite Education and Experience / Minimum Qualifications:
· A university degree, preferably in marketing, business, or communications
· A minimum of 2 years of marketing experience
· Proficiency in English
What's on offer?
The successful candidate will enjoy a competitive base salary along with a variety of adidas employee benefits, which may include:
Bonus & Perks – Performance incentives and recognition for your contributions. Product Discounts – Generous discounts on all adidas merchandise. Hybrid Work Options – Flexibility with 3 days in the office and 2 days remote. Flexible Work Hours. Fitness – Annual gym membership. Wellbeing – Investment in mental health and wellbeing through training and access to Employee Assistance Programs. Parental Benefits – Comprehensive benefits for both parents. People and Culture - Employee Engagement Events throughout the year.About adidas
adidas Pacific HQ is located in a modern and vibrant workspace that promotes innovation and collaboration. Embracing a hybrid work model, we provide the flexibility of on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.
Please note that part of adidas Pacific's recruitment process will require external candidates to consent to a pre-employment criminal history check.
Note to agencies: adidas Pacific does not accept unsolicited calls or resumes from head hunters, executive recruiters, or other staffing agencies.
