Marketing Specialist

Are you a creative storyteller with a passion for fashion and a sharp strategic mind? Join two of Australia's iconic brands – Elka Collective and REVIEW – as our new Marketing Specialist. In this fast-paced, dynamic role, you'll drive social, influencer, and PR campaigns that amplify our brand presence, connect with customers, and deliver meaningful results.

This role is perfect for someone who thrives in a collaborative environment, thinks outside the box, and knows how to execute beautiful, bold marketing that gets noticed.

WHAT YOU'LL BE DOING

• Social Media Strategy & Execution – Develop the seasonal social media strategy focusing on views and audience growth. Execute on the strategy, which includes content planning, ideation, production, creative development, execution, community management and performance analysis.
• Influencer Strategy & Execution – Develop the seasonal influencer strategy to drive brand advocacy and social proofing. Execute on the strategy, which includes talent discovery, engagement, briefing, content reviews, product seeding, planning and execution of intimate events and performance analysis.
• PR Strategy & Execution – Develop the seasonal PR strategy, in partnership with our agency partner, to create a prominent and positive brand image within trusted media sources. Execute on the strategy, which includes agency management, briefings, high impact events and performance analysis.
• Consumer Events – Work with the Retail team to deliver elevated events as outlined in the seasonal strategy to connect with customers and build brand love. This includes supplier engagement, event production and operations, guidelines, supporting comms, budget management and performance analysis.
• Campaigns & Content – Support the Marketing Manager with campaign creative and go-to-market ideation, planning and production as required.
• Competitor Analysis and Market Research – Monitor competitor and peer activity to identify best practice execution, innovations and trends and translate into actionable insights to fuel optimisations.
• Seasonal Marketing Strategy & Plan – Support the Marketing Manager to develop the seasonal marketing strategy and plan, including support for key product and collection drops, new store openings and closures, milestone moments, activations and collabs.

ABOUT YOU

• 5+ years in marketing, preferably in retail, fashion or consumer goods.
• Strong background in content marketing, PR and influencer marketing, and event management, preferably within a fast-paced environment
• Proven track record in developing and executing multi-channel marketing content that delivers growth across social media channels and publicity outcomes
• A keen creative eye and deep understanding of brand
• Relationship building and management
• Strategic thinking
• Strong communication and collaboration skills
• Ability to work under pressure and resilience

JUST SOME PERKS WE OFFER

• Pet-friendly workspace – Yes, your furry friend can join you at work
• Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective
• Exclusive LK Group discounts – Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more
• Access to sample sales – Exclusive to Brand Collective team members only.
• Leave when it matters – Paid parental leave, volunteer leave & purchased leave options.
• Novated leasing – Drive your dream car with ease.
• Loyalty rewards – We celebrate your milestones with generous service awards
• Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program.

READY TO MAKE AN IMPACT?

Be the creative force behind two iconic fashion brands, shaping social, influencer, and PR campaigns that inspire connection and drive brand growth.

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life

At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.