Paid Media Marketing Specialist

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $140,000
Job Title:

A Paid Media Strategist

Description:

We are seeking a Paid Media Strategist to drive high-impact, multi-channel campaigns that fuel player growth across PC, Console, Mobile, and VR.

This role involves planning, executing, and optimizing digital media strategies while testing new advertising channels to stay ahead of the game.

Key Responsibilities:
  • Develop and execute multi-channel paid media campaigns across digital and social platforms.
  • Plan and manage global media budgets to ensure optimal allocation across regions and platforms.
  • Collaborate with brand, product marketing, and creative teams to align campaign strategies and best practices.
  • Monitor and analyze key performance metrics (ROAS, CPI, CTR, LTV) to optimize targeting, bidding, and creative execution.
  • Conduct A/B testing on creatives, audience segments, and bidding strategies to improve campaign efficiency.
  • Identify and explore new advertising channels, programmatic opportunities, and audience expansion strategies.
  • Manage agency and partner relationships to enhance campaign performance and explore ATL opportunities.
  • Provide creative briefs, analyze asset performance, and recommend content strategies based on data insights.
  • Work with analytics teams to develop reporting solutions and track campaign effectiveness.
Requirements:
  • 3-4 years of experience in paid media buying, performance marketing, or user acquisition.
  • Proven ability to plan, execute, and optimize paid campaigns across multiple platforms.
  • Strong analytical skills with experience in campaign reporting, performance measurement, and optimization.
  • Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, YouTube Ads, and similar platforms.
  • Experience with budget management, audience segmentation, and A/B testing.
  • Ability to interpret and act on data insights to drive continuous improvements in campaign performance.
  • Strong understanding of gaming audiences, player behaviors, and platform-specific marketing strategies.
What We Offer:
  • Playdays – an additional 5 paid days off per year to do something you love.
  • Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options.
  • Industry-leading Parental Leave benefits.
  • Employee Assistance Program to support mental well-being.
  • Mentoring opportunities to help you grow in your role.
  • Half price state-of-the-art Gym access – you can wear your free PlaySide Swag.
  • Social events including Games night, karaoke nights, Movie Nights, group activities, and food trucks.
  • Relocation Assistance.

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