Paid Media Marketing Specialist

4 days ago


Melbourne, Victoria, Australia beBeePaid Full time $90,000 - $115,000
Job Title: Paid Media Manager

We are seeking a highly skilled Paid Media Manager to drive high-impact, multi-channel campaigns that fuel player growth across PC, Console, Mobile, and VR.

This role involves planning, executing, and optimizing digital media strategies while testing new advertising channels to stay ahead of the game.

  • Main Responsibilities:
  • Develop and execute multi-channel paid media campaigns across digital and social platforms, including Meta, TikTok, YouTube, and emerging channels.
  • Plan and manage global media budgets, ensuring optimal allocation across regions and platforms.
  • Collaborate with brand, product marketing, and creative teams to align campaign strategies and ensure best practices.
  • Monitor and analyze key performance metrics (ROAS, CPI, CTR, LTV) to optimize targeting, bidding, and creative execution.
  • Conduct A/B testing on creatives, audience segments, and bidding strategies to improve campaign efficiency.
  • Identify and explore new advertising channels, programmatic opportunities, and audience expansion strategies.
  • Manage agency and partner relationships to enhance campaign performance and explore ATL opportunities.
  • Provide creative briefs, analyze asset performance, and recommend content strategies based on data insights.
  • Work with analytics teams to develop reporting solutions and track campaign effectiveness.

About You:

  • 3-4+ years of experience in paid media buying, performance marketing, or user acquisition
  • Proven ability to plan, execute, and optimise paid campaigns across multiple platforms.
  • Strong analytical skills with experience in campaign reporting, performance measurement, and optimisation.
  • Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, YouTube Ads, Reddit Ads, and similar platforms.
  • Experience with budget management, audience segmentation, and A/B testing.
  • Ability to interpret and act on data insights to drive continuous improvements in campaign performance.
  • Strong understanding of gaming audiences, player behaviours, and platform-specific marketing strategies.


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