Paid Media Specialist

Paid Media Specialist

Docklands location [hybrid work model with
super
flexible WFH arrangements]

Open to fully remote candidates, based in Australia

Full-time

70-90k per annum dependent on experience, plus super

Start date? … we're ready when you are

About the role

We're searching for an experienced Paid Media Specialist with a minimum of 2-3 years agency or in-house paid media experience, and with a focus on Google advertising and Meta advertising, to join our team and bring with them a passionate technical and strategic approach to paid media.

We want you to be
so

honest with us when interviewing with us about what you need from a company you work for, and in return, we're going to be honest regarding what we need from this role;

• We need you to be confident across Meta advertising and Google advertising to the point where our clients have that "exhale" feeling knowing they've got a genuinely passionate [and talented] paid media specialist at the helm

• We want client relationships and client communications in general to be something you
  really

champion, and we want to think you'd confidently lead client catchups and be able to confidently talk to clients about their results/what can be done to forever improve those results.

• We're looking for someone who has that intrepreneurial spirit with an orientation towards problem-solving, because we've found that these x2 things make'th the
  best

paid media specialists.

About the company

We're here to set the standard for what a digital marketing agency can be – where creativity meets integrity, and where high standards are worn like a badge of honour.

It's where people with humility, hunger and smarts come to do the best work of their careers.  And it's here where we champion a workplace where the most underrated trait – effort – is everything.

We're building the agency for people who care deeply, work intentionally, and are here to grow, not coast.  And we care deeply in return.  We're a values-led workplace with enough business acumen to recognise that you can't run on values alone… and so we run on excellence, sustainability, and a team that hits KPIs like they matter – because they do.

Culture is the reward.

But performance is the requirement.

This is the place for people who don't know how to do things half-heartedly, because neither do we.

We're just Kind Geniuseswho are unapologetically tryhard.

Because tryhards? … well, they change the game.

The day-to-day

• Develop, set-up, manage, analyse and scale paid advertising campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimised for sales growth while hitting ROI goals
• Understand clients' marketing strategy across all platforms, and provide support and expertise to help them maximise their return on ad spend
• Create scroll stopping creatives that cut through the paid ads noise
• Conduct in-depth market research and audience targeting
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimise for engagement/conversions
• Oversee and manage paid media budgets
• Confidently report and communicate with your clients regularly
• Participate in innovation and improvement of team systems, as well as lending your expertise to the TDP community as part of our training and mentoring programs

Let's talk about you, because that's what's
most
important to us: you [and every single good human who makes up our team]

• You will need minimum 2 years experience in Paid Marketing
• You'll need experience managing Google ads, as well as Meta ads, TikTok ads and Pinterest ads [Google ads experience is essential]
• Strong understanding of targeting, building and optimising audiences, segments and exclusion lists.
• Knowing your way around a bid strategy, keywords and best practice metrics for performance.
• Strong client relationship skills that include educating clients on results, tactics and growth opportunities.
• You're a person who has a strong record with enhancing paid media results [if you're anything like us, your entire TikTok FYP is ads optimisation Creators. #lol]
• Like anything agency-side? You're someone who has an ability to manage multiple projects at once, and you make it all look effortless
• We all know paid ads is centred around creative strategy, so experience with graphic design software [e.g. Adobe and/or Canva] for creating visually appealing ad creatives is preferred
• You're a lifelong learner [because you'll be surrounded by them here] with an openness and ability to learn new concepts and systems quickly
• You're a strong team player who thrives in collaboration, who is open to being mentored by some of this industry's best Paid Media Specialists [that's us] … as well as mentoring others as your career - and confidence - progresses
• Formal qualifications aren't required.  We're thrilled for any Bachelor Degree hold'er'ers applying, but we also think the School Of Life folk fare just as well in Paid Media Specialist roles
• Bonus points given to folks with experience in EDM strategy [Klaviyo in particular], Shopify, & Google Tag Manager, we'd view this as being beneficial … but not essential

Why Work With Us

• We design our workplace policies around diverse lived experiences, and subsequently have some of the most humanistic, encouraging and progressive policies.
• Really hybrid approach to work, i.e x6 office days per month.
• Paid Life Leave.
• Paid birthday leave.
• Generous yearly L&D budget.
• We don't believe in artificial harmony, and instead foster a really accountable workplace culture where you're safe to own your mistakes, and
  encouraged

to get comfortable with giving feedback as well as receiving it.
- Our folks come to our workplace to do the best work of their careers, and the associated personal and professional growth is like nothing you can describe until you're here, surrounded by unapologetic tryhards, in a culture that celebrates reclaiming the "tryhard status" we all gave up on in year 8 out of necessity… and then went on to reclaim in adulthood.

Our inclusivity promise

TDP is an equal opportunity employer.  TDP recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  At TDP, we have a clear vision: to be the place where a
diverse mix of talented people want to come, to stay and do their best work
. We know our company runs on the hard work and dedication of our passionate and creative employees.  TDP's dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in all of our content and across all touchpoints internally [with an ongoing commitment to doing better when we know better].  Diversity is more than a commitment at TDP—it is the foundation of what we do. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us all different. 

Research shows that unlike men, women and people from disadvantaged backgrounds are much less likely to apply for a role they don't meet 100% of the criteria for. If you feel like you meet most but not all the criteria and genuinely have a strong passion for, and desire to learn then we'd be happy to help you acquire those skills at The Digital Picnic and encourage you to apply.