Data-Driven Customer Experience Strategist

7 days ago

Sydney, New South Wales, Australia Woolworths Full time
About the Role

We are seeking an experienced Data-Driven Customer Experience Strategist to join our team at BIG W. In this role, you will have the opportunity to work with a dynamic and innovative team to shape the future of customer experiences.

Key Responsibilities
  • Cross-functional collaboration: Work closely with various teams to leverage insights for optimising the website and app experience.
  • Data analysis and opportunity identification: Proactively analyse data to uncover opportunities to enhance web/app conversions, revenue, and engagement across different channels and customer segments.
  • Experimentation and optimisation: Lead experimentation efforts, collaborating with relevant teams to test and implement optimisation strategies that drive business goals.
  • Data integrity and tool management: Ensure robust data collection through effective tag management and collaborate with the data implementation team to address any issues. Be proficient in using data analysis and experimentation tools (e.g., Google Analytics, Optimizely).
  • Analytics advocacy and leadership: Champion the use of digital analytics across the organisation, provide guidance on measurement techniques, and collaborate with the Retail Analytics team on performance reporting.
What We're Looking For
  • Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
  • Proficient with the Google stack, in particular Google Analytics 4 and Google Tag Manager.
  • Proficient in data query and manipulation (e.g., SQL).
  • Solid knowledge of GCP.
  • Solid knowledge of Experimentation tools such as Optimizely.
Benefits
  • A competitive salary of $110,000 - $130,000 per year.
  • The opportunity to work from anywhere and enjoy a progressive and flexible 'Work from Anywhere' policy.
  • Team discounts across our range of Woolworths Group brands and a robust rewards program that celebrates and incentivises purpose-driven work.
  • 12 weeks paid parental leave for primary caregivers, and 4 weeks paid leave for secondary caregivers.
  • Access to Sonder, which provides free confidential 24/7 personalised financial, medical and wellbeing support.
About Us

At BIG W, we care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

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