Digital Campaign Strategist

1 day ago

Perth, Western Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Campaign Manager

As a seasoned marketing professional, you will drive the strategy, planning, execution, and optimization of multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation across our 30 brands.

You will work closely with our internal team of experts (UX/UI, web devs, graphic designers, marketing automation specialists, content developers) to ensure campaigns are strategic, data-driven with consistent creative that is aligned with business goals.

The successful candidate will be an individual who honours our core values of People, Safety, Respect, Communication and Continuous Improvement. They will have:

  • Formal education in Marketing, Communications or other related field.
  • 5-7+ years in integrated marketing campaign management, with a strong focus on digital platforms, ideally in an agency environment.
  • Proven experience in campaign delivery across the full marketing mix, including paid digital campaigns.

Your key responsibilities will include:

  • Campaign Strategy, Design and Execution: Develop the campaign strategy across Own, Earned and Paid channels.
  • Customer Experience Management: Craft exceptional customer experiences across multiple channels and touchpoints.
  • Brief Development: Create clear, concise and accurate briefs to guide technical, content and creative teams.
  • Stakeholder Management: Communicate effectively with internal and external stakeholders, managing and responding to requests and feedback.
  • Paid Advertising Management: Plan and oversee paid advertising campaigns across multiple digital platforms.
  • Vendor Liaison: Liaise with external vendors, agencies, or partners who contribute to the campaign.
  • Performance Analysis: Use historical and real-time data to guide campaign strategy, monitor performance, and optimize future initiatives.
  • Strategy Adjustment: Evaluate campaign performance, adjusting strategies and tactics to stay on track with targets and budgets.
  • Martech Operations: Leverage the full Martech stack to ensure seamless platform operations and efficient campaign automation.
  • Collaboration and Teamwork: Work closely with the Marketing team, Internal & External Sales, IT, compliance and legals teams, whilst collaborating with various stakeholders to ensure smooth campaign execution.

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