Marketing Campaign Strategist

As a Marketing Campaign Strategist, you will drive the strategy, planning, execution, and optimization of multi-channel marketing campaigns to boost brand awareness, customer engagement, and lead generation across various brands.

You will collaborate with our internal team of experts (UX/UI, web developers, graphic designers, marketing automation specialists, content developers) to ensure campaigns are strategic, data-driven, and aligned with business objectives.

• Campaign Strategy:
  • Develop campaign strategies across Owned, Earned, and Paid channels.
  • Lead the development and execution of targeted campaigns aimed at increasing client engagement and attracting new customers.
• Customer Experience:
  • Create exceptional customer experiences across multiple channels and touchpoints (digital, traditional, inbound, and outbound sales).
• Brief Writing:
  • Compose clear, concise, and accurate briefs to guide technical, content, and creative teams to deliver various elements that underpin campaign strategy, across multiple channels for an integrated campaign.
• Stakeholder Engagement:
  • Communicate effectively with internal and external stakeholders, managing and responding to requests and feedback to drive results.
• Paid Advertising:
  • Plan and oversee paid advertising campaigns across multiple digital platforms.
• Liaise with external vendors, agencies, or partners who contribute to the campaign. Negotiate contracts and manage relationships to ensure deliverables meet quality and timeline expectations.
• Data-Driven Decisions:
  • Utilize historical and real-time data to guide campaign strategy, monitor performance, and optimize future initiatives to achieve measurable results.
  • Adjust tactics based on ongoing performance reviews and insights.
• Continuous Improvement:
  • Regularly evaluate campaign performance, adjusting strategies and tactics to stay on track with targets and budgets.
  • Makes quick adjustments to optimize for the best outcomes.
• Martech Maximisation:
  • Leverage the full Martech stack to ensure seamless platform operations and efficient campaign automation aligned to campaign strategy and goals.
• Collaboration and Strategy:
  • Work closely with the Marketing team, Internal & External Sales, IT, compliance, and legals teams, while collaborating with various stakeholders to ensure smooth campaign execution.
• Team Mentoring & Leadership:
  • Develop skills within the marketing team to improve specialist areas in content, coordination, and creative applications.

The successful candidate will be an individual who embodies our core values of People, Safety, Respect, Communication, and Continuous Improvement, along with having:

• A degree in Marketing, Communications, or a related field.
• 5-7+ years of experience in integrated marketing campaign management, with a strong focus on digital platforms, ideally in an agency environment.
• Proven experience in campaign delivery across the full marketing mix, including paid digital campaigns.
• Strong project management skills, with the ability to juggle multiple campaigns simultaneously and meet deadlines in a dynamic environment.
• Exceptional analytical skills, with the ability to translate data insights into actionable strategies quickly.
• A creative problem-solving mindset and experience driving brand and content plans from concept through to execution.
• Developing marketing strategy and plans that exceed business goals.
• Experience working within a digital agency, managing multiple brands and campaign styles is highly regarded.
• Proven history of delivering exceptional omnichannel Customer Experience from acquisition to generating loyalty.
• Strong analytical and critical thinking abilities.
• Ability to prioritize with outstanding time management skills.
• Resilience and maturity with the ability to work within a collaborative team.
• Ability to work in a fast-paced ever-changing environment.

This is a great opportunity to work in a progressive and dynamic team within a secure and stable industry.