Digital Marketing Strategist

1 week ago

Perth, Western Australia beBeeMarketing Full time $70,000 - $123,456

We are seeking a Digital Marketing Strategist to drive growth through customer-value journey within a direct-to-consumer environment.

The ideal candidate will have experience in developing and managing digital outreach campaigns, utilising content management and reporting tools across digital channels, including paid, owned and earned media.

Key Responsibilities:

  • Develop strategies and tactics to ensure efficient flow of qualified leads
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Monitor and negotiate deals with third-party lead providers
  • Experiment with organic and paid acquisition channels like content creation, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts target audiences
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Analyse and report on campaign performance using data analytics
  • Work with the CDP partner to leverage ad technology ecosystems and explore new opportunities

Required Skills and Qualifications:

  • Bachelor's Degree in business, marketing or related field required
  • 5+ years of experience in digital marketing, with a strong analytical and data-driven mindset
  • Experience in agency management and creating relationships with technology and channel partners
  • Strategic thinking and ability to develop and execute digital marketing strategies
  • Innovative mindset and passion for exploring new opportunities and technologies in the digital marketing landscape

Benefits:

  • Opportunity to work in a collaborative, cross-functional environment
  • Ability to build a vision and rally others to achieve business objectives
  • Chance to continuously learn and improve skills in the fast-paced digital marketing landscape

Others:

Award-winning organisation with a strong commitment to customer experience and employee engagement

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