Social Media Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeSocial Full time $85,000 - $100,000
Social Media Lead

As a key contributor to our Marketing division, you will be responsible for overseeing the social media strategy and content calendar for Australia, New Zealand, and Southeast Asia.

  • Oversight of local social media strategy and content calendar for ANZ & SEA.
  • Content development and execution across platforms (Meta, X, TikTok, YouTube) that resonates with players and supports campaign objectives.
  • Management of day-to-day publishing of content, community interactions, and player engagement across our social channels.
  • Project lead on regional activations in collaboration with cross-functional partners (Marketing, PR, Influencer etc).
  • Briefing and management of social agencies to support campaign execution and evergreen content.
  • Tracking, reporting, and analysis of key social KPIs (reach, engagement, sentiment) and provision of insights to optimise strategy.
Key Qualifications:
  • 6+ years of experience managing social media channels in a fast-paced marketing or community role.
  • Proven experience managing content and engagement across all major social platforms — including Meta, X (Twitter), TikTok, and YouTube.
  • Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
  • Familiarity with social and content tools (e.g. Sprinklr).
  • Ability to work across time zones and with global counterparts; capable of operating with autonomy and initiative.

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