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Trade Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $150,000
Job Title:

Paid and Earned Trade Marketing Manager

Key Responsibilities:
  • Develop an annual media plan aligned to marketing priorities.
  • Identify opportunities to enhance visibility, influence, and thought leadership.
  • Create business cases for key placements and PR initiatives.
  • Negotiate paid media contracts across digital trade environments.
  • Ensure strategic alignment from all paid publisher partnerships.
  • Plan, brief, book, and optimize paid campaigns.
  • Brief creative teams and manage production timelines.
  • Deliver campaigns end-to-end on time, on brand, and on budget.
  • Track performance and deliver post-campaign reporting using clear KPIs.
  • Partner with Corporate Affairs to identify earned PR opportunities.
  • Build strong relationships with trade editorial teams and pitch stories that support marketing objectives.
  • Secure high-impact editorial placements and track outcomes.

Requirements:

  • At least 5 years' experience in trade marketing, PR, or media buying.
  • A collaborative mindset, confident communication skills, and strategic thinking.
  • Experience managing campaigns end-to-end, from negotiation to tracking performance.
  • Ability to balance creative instinct with commercial rigor.
  • Strong instincts for identifying content that drives engagement and influence.
  • Ability to manage multiple stakeholders while balancing brand, commercial, and creative priorities.
  • High emotional intelligence and excellent communication skills.
  • Solid understanding of the Australian media and trade publishing landscape.