Business Development Marketing Manager

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $115,000 - $137,500
About the Role

This position involves designing and implementing data-driven programs to drive adoption, retention, and engagement for APAC customers.

You will develop hyper-local campaigns that cater to diverse market needs while contributing to measurable business outcomes.

Key Responsibilities:
  1. End-to-End Campaign Management: Develop a campaign roadmap from ideation and audience targeting to deployment, analysis, and iteration across multiple markets in APAC.
  2. Regional Strategy & Execution: Localize proven tactics across markets; identify unique regional opportunities and audience segments to test and grow.
  3. Cross-Functional Collaboration: Partner with stakeholders to align marketing initiatives with business priorities and performance goals.
  4. Customer-Centric Program Design: Design lifecycle journeys that deliver relevance and value to customers, including loyalty programs and premiumisation promotional campaigns.
  5. Product Launches & Growth Initiatives: Support GTM strategies for product launches and feature rollouts. Collaborate with Product Marketing & Ops to design campaigns that drive awareness and adoption.
  6. Performance Analysis & Insight Sharing: Track and report on campaign effectiveness, drawing insights to inform future strategies.
  7. Audience Research & Personal Development: Conduct research into the existing user base, uncovering actionable insights to inform messaging, personas, and use cases.
The Experience You'll Bring
  • 5-7 years of experience in CRM, lifecycle, or growth marketing, with a proven track record of driving business results through end-to-end campaign execution.
  • Strong analytical skills with the ability to interpret data, draw insights, and translate them into action.
  • Experience managing multiple cross-functional projects in a fast-paced environment, balancing short-term performance goals with long-term strategic planning.
  • Demonstrated ability to collaborate with global and regional stakeholders, including Ops, Strategy, Product, and Engineering teams.
  • Excellent written and verbal communication skills, with experience presenting to senior stakeholders.
  • Comfort working with data, including interpreting dashboards and basic SQL literacy.
  • Proficiency with CRM marketing tools or platforms (e.g., Salesforce Marketing Cloud, Braze, Hubspot).
Bonus Points:
  • Pan-APAC experience.
  • Fluent in English, with other languages an advantage.
  • Localization experience.
  • Industry experience.
  • Familiarity with loyalty programs, airport or travel marketing, or premium product positioning.
  • Skills in SQL, data visualization, and database growth marketing.

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