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Digital Transformation Advisor
3 weeks ago
This key role plays a pivotal part in the digital transformation of government communications.
We are responsible for the central digital channels of the NSW Government, including nsw.gov.au and our social media platforms.
We lead the transformation of the government's digital presence by delivering inclusive, consistent, and customer-centric experiences. Our flagship program, OneCX, consolidates government information from many websites into a single, unified nsw.gov.au - putting the needs of the customer first.
As an Advisor - SEO and Personalisation, you will contribute to the strategy, execution, and uplift of our search (internal and external) and personalisation capabilities. You will help design, implement, and continuously improve SEO, Google Vertex AI Search, and Adobe Experience Platform (Adobe Target) activities to ensure customers can discover and access relevant information and services across the site.
- Deliver innovative, customer-centric SEO and personalisation initiatives through hands-on execution across nsw.gov.au, supporting measurable improvements in customer experience and discovery.
- Contribute to the optimisation of site search on nsw.gov.au, including ongoing monitoring, reporting, and performance improvements.
- Support the development and deployment of personalisation and recommendation strategies using Adobe Target and GA4, including campaign setup, segmentation, testing, and reporting.
- Prepare in-depth analysis and insights from tools such as Google Analytics 4, Search Console, SEMrush, Adobe Target, and internal search analytics using dashboards built in Google Data Studio (Looker Studio) to inform decision-making and drive continuous improvement.
About the Role
This is a key position that requires strong technical expertise in SEO, personalisation, and data analysis. The successful candidate will have significant experience working with large-scale websites, a strong understanding of technical SEO, keyword research, structured data, redirects, and web analytics.
Your Key Responsibilities
- Develop and execute SEO strategies to improve search engine rankings and drive traffic to the site.
- Design and implement personalisation and recommendation strategies using Adobe Target and GA4.
- Analyse data from various tools to identify trends, opportunities, and areas for improvement.
- Provide regular reporting and insights to stakeholders to inform decision-making.
Key Skills and Qualifications
- 3+ years of experience in SEO for large-scale websites, with a strong understanding of technical SEO, keyword research, structured data, redirects, and web analytics.
- Experience working with internal site search and/or AI-powered search tools.
- Experience delivering or supporting personalisation or experimentation activities using tools like Adobe Target and GA4.
- Experience building or using Google Data Studio (Looker Studio) dashboards to present insights clearly to stakeholders and support data-driven decisions.
What We Offer
We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive salary package.
