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Senior Marketing Strategist

1 month ago

Sydney, New South Wales, Australia EBR Full time
About Our Client

Our client is a pioneering digital games studio that designs, develops, and operates engaging mobile casual games and casino games. They are seeking a talented professional to collaborate with their specialized marketing team.

About the Role

This is a fantastic opportunity to work with a creative and innovative team in the Australian online gaming world. The ideal candidate will be bright, ambitious, and have the ability to work in a fast-paced environment, prioritise tasks, manage conflicting deadlines, and build strong relationships.

The successful candidate will have demonstrated capabilities in B2C digital marketing, with at least 3 years' experience, preferably in online/mobile casino gambling marketing. They will be responsible for implementing a marketing strategy, managing marketing spends, and working closely with product owners to develop plans to implement product strategies and execute product go-to-market to support these strategies.

Key Responsibilities:
  • Conduct, manage, and optimise multi-channel campaigns.
  • Develop conversion goal-orientated retargeting strategies and campaigns.
  • Manage offline channel execution, including direct and brand activation/experiential marketing.
  • Grow social media presence.
  • Create new processes & procedures to scale marketing activity.
  • Work across various marketing automation, digital platforms, and social channels.
  • Partner with Product Marketing owners.
  • Work with channel, marketing, creative agencies & pricing strategy initiatives.
  • Use complex data to measure and improve online/offline marketing campaign performances.
Requirements:
  • Proficient in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), HTML, WordPress.
  • Proficient in MS Office, Excel, Word, PowerPoint.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal skills and ability to work both independently and within a team setting.
  • Ability to multitask and handle multiple complex projects at once.
Qualifications:
  • Bachelor degree in Marketing, Business, Economics, Mathematics, or another related field.
  • Min 3 years experience in a similar role.

In return, you can expect a competitive salary of around $120,000 per annum, plus benefits and opportunities for career growth and development.