Marketing Director for EA Sports FC APAC

4 days ago

Sydney, New South Wales, Australia Electronic Arts Full time

About the Role:

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This is a senior leadership position responsible for developing and delivering globally connected, locally nuanced marketing activations for EA SPORTS FC in the APAC and Middle East markets. The ideal candidate will have a strong understanding of the football industry and experience in creating engaging marketing campaigns.

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Main Responsibilities:

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  • Oversee the development of highly culturalized, innovative consumer-facing EA SPORTS FC marketing campaigns in the Middle East and APAC that achieve brand and commercial objectives.">
  • Collaborate with and empower a team of local experts from key markets in APAC and the Middle East to create globally consistent, locally nuanced marketing activations.">
  • Educate key internal stakeholders on the unique in-market opportunities that exist across the EA SPORTS FC portfolio of products within APAC and the Middle East.">
  • Collaborate with local market teams in APAC and the Middle East on the effective and efficient allocation of activation budgets across the EA SPORTS FC portfolio of products.">
    • ">

What You Will Work On:

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You will oversee the development and delivery of EA SPORTS FC marketing activations that connect with football fans and FC players in key markets within APAC and the Middle East.

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Who You Will Work With:

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You will activate alongside FC's Middle East and APAC team but you will also closely partner with our teams in Europe, North America, and Latin America, including teams such as Community, Paid Media, Creative, Strategy, Product Management, and Athlete Marketing.

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Key Requirements:

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To be successful in this role, you will need to have:

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  • Strong leadership skills: Experience in leading cross-functional teams and managing multiple projects simultaneously.">
  • Excellent communication skills: Ability to communicate effectively with both internal and external stakeholders, including business leaders, media representatives, and football fans.">
  • Strong analytical skills: Ability to analyze data and make informed decisions to drive business growth.">
  • In-depth knowledge of the football industry: Understanding of the global football market, including trends, challenges, and opportunities.">
  • Experience in marketing or a related field: Proven track record of creating successful marketing campaigns that drive engagement and conversion.">
    • ">

Compensation and Benefits:

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The estimated salary for this role is between $120,000 - $180,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

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About Electronic Arts:

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We are a global leader in digital interactive entertainment committed to connecting fans with great games and authentic, high-quality entertainment. Our mission is to inspire the world to play, and we're looking for talented individuals who share our passion for gaming and our commitment to excellence.

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Why Join Us?

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At Electronic Arts, we believe that our employees are our greatest asset, and we're committed to providing a workplace that's inclusive, supportive, and rewarding. We offer a range of benefits and programs designed to support your physical, emotional, financial, career, and community well-being, including:

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  • ">
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.">
  • Ongoing training and development opportunities to help you grow professionally and personally.">
  • A dynamic and diverse work environment that fosters creativity, innovation, and collaboration.">
  • A commitment to diversity, equity, and inclusion, and a culture that values and respects individual differences.">

We Are an Equal Opportunity Employer:

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Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

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Please note that this job description may not be exhaustive and the company reserves the right to modify it at any time. Please direct any questions or inquiries to [insert contact email].

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