Senior Manager, FC Franchise Activation

2 weeks ago

Sydney, New South Wales, Australia Electronic Arts Full time

Role Overview

The Senior Manager, FC Franchise Activation - Markets (APAC & Middle East) is responsible for leading the development and delivery of globally connected, locally nuanced, omni-channel marketing activations for EA SPORTS FC in the APAC and Middle East markets.

Main Responsibilities

  • Oversee the development of highly culturalised, innovative, consumer-facing EA SPORTS FC marketing campaigns in the Middle East and APAC that achieve brand and commercial objectives.
  • Collaborate with and empower a team of local experts from key markets in APAC and the Middle East to create globally consistent, locally nuanced marketing activations.
  • Educate key internal stakeholders on the unique in-market opportunities that exist across the EA SPORTS FC portfolio of products within APAC and the Middle East.
  • Collaborate with local market teams in APAC and the Middle East on the effective and efficient allocation of activation budgets across the EA SPORTS FC portfolio of products.

What You Will Work On

You will oversee the development and delivery of EA SPORTS FC marketing activations that connect with football fans and FC players in key markets within APAC and the Middle East.

Who You Will Work With

You will activate alongside FC's Middle East and APAC team but you will also closely partner with our teams in Europe, North America, and Latin America, including teams such as Community, Paid Media, Creative, Strategy, Product Management, and Athlete Marketing.

Key Skills

  • Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
  • Adaptability: Embrace change and help others adjust. Modify approach according to context; actively seek to become comfortable in a new environment or role.
  • Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.
  • Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive.
  • Attention to Detail: Diligently attend to details & pursue quality in completing tasks.
  • Language: Excellent English verbal & written skills.
  • Passion: For Sport, Culture and Lifestyle.

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