Marketing Brand Manager

3 days ago


Sydney, New South Wales, Australia AXR Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at AXR. As a Brand Manager, you will play a key role in building and executing the marketing strategy for our top-performing brands in the food, coffee, and health sectors.

Key Responsibilities
  • Strategic Development and Execution

Develop and implement marketing strategies to drive sustainable brand growth and increase market share.

Project Management

Lead cross-functional projects to launch new products, menus, and marketing campaigns.

Data-Driven Insights

Analyze market trends, consumer behavior, and sales data to inform marketing decisions and drive innovation.

Cross-Functional Collaboration

Work closely with internal stakeholders, including Marketing Managers, Sales Teams, and Product Development to ensure alignment and effective execution of marketing strategies.

Relationship and Stakeholder Management

Build and maintain strong relationships with key stakeholders, including franchisees, suppliers, and partners.

Brand Advocacy

Develop and execute brand advocacy programs to increase brand awareness, loyalty, and engagement.

Digital Strategy and Customer Loyalty

Develop and implement digital marketing strategies to drive customer acquisition, retention, and loyalty.

Requirements
  • Proven experience in FMCG, QSR, or Retail businesses with a strong commercial acumen.
  • Excellent stakeholder management and relationship-building skills.
  • Ability to analyze data and drive insights-driven decision-making.
  • Strong project management and leadership skills.
  • Excellent communication and presentation skills.

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